Audience Recommendations for Every Vertical
Comscore was delighted to take part in ASI 2020 Virtual Conference in November.
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Vit Smekal shared Comscore’s experiences with the integration of TV data feeds from diverse providers into a systematic reporting solution of TV audiences and discussed the importance of data validation and normalisation of CTV data sets.
The presentation and video are available now.
Comscore Cross-Platform Tune-In Analyses measure the impact of advertising across platforms at driving TV program viewership.
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