Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football. Read more
Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
Three key insights for podcast advertising, in a privacy-centric landscape
Fast Facts: Diwali 2023 on social media
Football Coverage Shines on Broadcast & Cable in Sacramento, CA
What marketers should know about the future of cross-platform measurement
The ‘Beckham’ series effect on social media
The Consumer Centric Measurement Revolution
ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targe...
Combating Misinformation Warfare: Responsible Action During the Current Con...
The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting...
IAB State of Data Town Hall: Measurement
Comscore and the Role of Privacy: Context and History of Online Measurement
Comscore's Work on Online Measurement in a Privacy-Forward Future
Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
App Tracking Transparency and the Future of App Measurement
What’s your cookie-free targeting strategy?
Data Transfers and Standard Contractual Clauses Update
Cookieless Audience Targeting Partnership Series