Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Summer Audience Guide
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Spring Audience Guide
New Year's Audience Guide
Basketball Audience Playbook
Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
Football Audience Playbook
2024 State of Privacy in Advertising
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...