AI Intelligence Report
Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives into how programmatic is evolving... Read more
2026 Proximic Championship Playbook
Comscore Social Brand Survey Lift
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ID-Free Impressions are the New Normal
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “wi...
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
ID-Free Targeting that Performs
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reac...
Comscore and AWS announce access to census-level analytics in new data deli...
AI's Role in the Partnership of Data + Creativity
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?