2025 State of Programmatic Report
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
ID-Free Targeting that Performs
The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to aud...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Comscore and AWS announce access to census-level analytics in new data deli...
AI's Role in the Partnership of Data + Creativity
The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new pos...
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
The Consumer Centric Measurement Revolution