Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Comscore and AWS announce access to census-level analytics in new data deli...
AI's Role in the Partnership of Data + Creativity
The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new pos...
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
The Consumer Centric Measurement Revolution
Why Google’s cookies extension is no reason to take our foot off the pedal...
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
IAB State of Data Town Hall: Measurement