The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
The New Front Door to Financial Decision Making: How AI Is Reshaping Credit Card Acquisition
Proximic Holiday Gaming and Entertainment One-Sheet
Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today
Proximic Holiday AI One-Sheet
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase J...
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
The first AI Intelligence Report for 2026 has been released by Comscore, showing how quickly AI is being adopted, the trends reshaping the landscape, the impact on publishers, advertisers, and retaile...
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Wa...
Upfronts 2026 and the Architecture for Modern Measurement
2026 Football Kickoff Guide
As football season anticipation builds, early engagement signals are already taking shape––brands that act now gain the advantage. Proximic’s AI-driven contextual and predictive audiences pinpoint whe...
Proximic Political Targeting Playbook
2026 Proximic Back to School Audience Guide
2026 Summer Guide
2026 Proximic Championship Playbook