- June 14, 2022

2022 State of Streaming

James Muldrow
James Muldrow
Vice President, Product Management
Comscore
Angela Rodriguez
Angela Rodriguez
Vice President, Activation
Comscore
Melinda Gladnick
Melinda Gladnick
Product Manager, VCE & CCR
Comscore

Download the presentation from this year’s State of Streaming webinar, part of INTERACT, to elevate your knowledge of the most important trends, services, and solutions in the streaming space. 

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With over 85 million households streaming content on connected TVs, streaming is no longer a trend, but rather an absolute reality that has reshaped consumer behavior, approaches to content, and the overall media landscape forever. 

Topics covered:

  • The current state of streaming adoption and growth trends
  • Dominant services vs. new emerging players in the space
  • A deep dive into streaming service models for success, including a Netflix analysis, ad-supported vs. non-ad-supported models, and more
  • Emerging trends reshaping the streaming landscape
  • How to effectively target, understand, and measure OTT and CTV audiences and advertising impact

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