- August 11, 2022

A Whole New World: Canadian Online Travel Activity is back!

Alex Gevers
Alex Gevers
Insights Director
Comscore

Comscore is pleased to release the Canadian Online Travel Report; providing an analysis of online consumer behaviour of Canadians travel activities.

Airbnb or Marriot? Air Canada or Westjet? Uber or Lyft? What are the trends? Who are the decision makers? In this report we will identify opportunities that marketing professionals in the industry can leverage to keep their finger on the pulse as Canadians return to planes, trains, and automobiles.

Learn more about the Canadian travel industry

  • What is the composition of the Canadian travel industry?
  • What are the audience trends since 2019, and the demographic profile of users of travel services?
  • How are heavy users different from light or moderate users in terms of content affinity?  
  • Are people prioritizing regional or international travels?

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Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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