More Insights

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrum...

The 2010 Mobile Year in Review

Comscore presents the inaugural Mobile Year in Review report, a look at the top trends in mobile throughout 2010 and their implications for the coming year. The report looks across the U.S., EU5 and J...