January 7, 2026

The 2026 Winter Sports Playbook

With millions of viewers expected to watch the NCAA Tournament, “The Big Game,” and “The Winter Games,” the 2026 winter sports season presents one of the most powerful fan engagement moments of the decade. Winning campaigns start with understanding and activating high-value audiences through smarter targeting — all powered by Proximic by Comscore’s AI-driven contextual intelligence.

Download Guide

Download the guide today to to discover how to target sports fanatics with precision and relevance to drive actionable outcomes.