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Best Practices for Combating Buy Down Behavior Webinar

Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can...

A Review of Online and Mobile Trends in Europe

Mike Read, managing director of Comscore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States.