More Insights

Proposal for a New Person-Centric Measure

Comscore has published an open white paper, “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.”. This open white paper has been submitted to the Audit Bureau of Cir...

The Click Remains Irrelevant: 'Natural Born Clickers′ Return

"The Click Remains Irrelevant: 'Natural Born Clickers′ Return" was presented by Comscore Chairman Gian Fulgoni on September 14, 2009, at the iMedia Summit in Coronado, CA.