#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Enter Generative AI Search
Video Gaming Insights
Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...
Comscore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solut...
Smartphone Market Led by Android in Software, iPhone in Hardware
New study finds that the IAB's Mobile Rising Star ad formats are more likel...
Comscore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium cont...
Android Captures Majority Share of US Smartphone Market
Google Reaches 1 Billion Global Visitors
Mobile Mondays Top US Smartphone Platforms
Android Takes Lead in U.S. Smartphone Market