#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Enter Generative AI Search
Video Gaming Insights
Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...
Comscore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solut...
Smartphone Market Led by Android in Software, iPhone in Hardware
New study finds that the IAB's Mobile Rising Star ad formats are more likel...
Comscore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium cont...
Android Captures Majority Share of US Smartphone Market
Google Reaches 1 Billion Global Visitors
Mobile Mondays Top US Smartphone Platforms
Android Takes Lead in U.S. Smartphone Market