Comscore Introduces Ad Metrix Service in France to Provide Competitive Intelligence for Online Display Advertising Campaigns
Facebook Ranks as Top Display Ad Publisher and Vivendi Ranks as Top Advertiser in September, According to Comscore Ad Metrix
London, U.K. December 14, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the French launch of Comscore Ad Metrix, a breakthrough service for digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties of display advertising, including static banners, rich media and video ads. A total of 61.6 billion display ads were viewed online in France in September 2009, reaching 38.6 million Internet users.
“With 38 million French Internet users viewing more than 60 billion display ads online in September alone, it’s clear that the Internet represents a powerful marketing channel for brands,” said Delphine Gatignol, business development director for Comscore in France. “The evolution of Web 2.0 technology has helped the Internet evolve into an attractive home for display advertising, both in terms of creative execution and measurability. In order to continue to facilitate the flow of ad spending online in Europe, brands will require a robust ad measurement platform to validate the delivery of their ads against campaign objectives. Ad Metrix meets that need.”
Top 10 Online Display Ad Publishers
Facebook.com ranked as the top French display ad publisher in September with 6.4 billion display ad views (10.3 percent market share) reaching 18.2 million people online. Microsoft Sites ranked second with 5.7 billion ad views (9.3 percent share), while French social networking site, Skyrock, ranked third with 2.5 billion ad views (4 percent share).
Top 10 French Online Display Ad Publishers*
Total France, Age 15+, Home & Work Locations**
September 2009
Source: Comscore Ad-Metrix
|
| Publisher
|
Total Display Ad Impressions (MM)
|
% Share of Display Ads
|
Advertising Exposed Unique Visitors (000)
|
| Total Internet : Total Audience
|
61,616
|
100.0%
|
38,551
|
| Facebook.com
|
6,377
|
10.3%
|
18,157
|
| Microsoft Sites
|
5,714
|
9.3%
|
26,635
|
| Skyrock
|
2,485
|
4.0%
|
12,484
|
| Orange Sites
|
2,196
|
3.6%
|
17,002
|
| Yahoo! Sites
|
1,381
|
2.2%
|
16,192
|
| Groupe TF1
|
1,375
|
2.2%
|
11,951
|
| Google Sites
|
1,182
|
1.9%
|
26,199
|
| Groupe Spir Communication
|
1,052
|
1.7%
|
13,031
|
| Groupe Amaury
|
947
|
1.5%
|
5,407
|
| Groupe Casino
|
787
|
1.3%
|
6,964
|
*Reflects display advertising only, excludes small ads and house ads (<2,500 pixels in dimension).
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Online Display Advertisers
The ranking of the top 10 display advertisers features brands from a variety of advertiser categories. French media giant, Vivendi, was the leading online advertiser in France in September with 925 million ad views (1.5 percent market share) reaching 31.3 million people. Other top display advertisers included German retail property Otto Gruppe with 890 million display ad views (1.4 percent), MeetIC - Match with 706 million ad views (1.1 percent share), and Orange Sites with 702 million ad views (1.1 percent share).
Top 10 French Online Display Advertisers*
Total France, Age 15+, Home & Work Locations**
September 2009
Source: Comscore Ad-Metrix
|
| Advertiser
|
Total Display Ad Impressions (000)
|
% Share of Publisher Ad Impressions
|
Advertising Exposed Unique Visitors (000)
|
| Total Internet
|
61,616,325
|
100.0%
|
38,551
|
| Vivendi
|
924,578
|
1.5%
|
31,275
|
| Otto Gruppe
|
890,431
|
1.4%
|
31,879
|
| MeetIC - Match
|
705,611
|
1.1%
|
29,172
|
| Orange Sites
|
702,360
|
1.1%
|
30,859
|
| eBay
|
526,232
|
0.9%
|
27,490
|
| NRJ Group
|
392,792
|
0.6%
|
26,791
|
| Kingfisher
|
328,105
|
0.5%
|
27,622
|
| Fotovista Group
|
316,093
|
0.5%
|
23,019
|
| PMU.FR
|
306,735
|
0.5%
|
26,279
|
| ING Group
|
296,574
|
0.5%
|
20,845
|
*Reflects display advertising only, excludes small ads and house ads (<2,500 pixels in dimension).
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com