Audience Recommendations for Every Vertical
Whitepaper authored by Eric T. Peterson Presents a Practical Approach to Measuring and Applying Engagement Metrics
Amsterdam, 15 September 2010 - Nedstat announces the publication of “A ’No-Excuses’ Approach to Measure Engagement in the Digital World”, a whitepaper authored by Eric T. Peterson of Web Analytics Demystified.
The whitepaper presents a practical approach for measuring online engagement and illustrates best practices from key Nedstat clients within the Retail, Media, Travel, and Government sectors.
The reasonable framework and actionable guidance found in the study give online marketers the tools to begin measuring engagement, especially when standard performance metrics do not apply. The findings demonstrate that any insight into the behaviour and preferences of engaged visitors significantly enhances the online experience, creating value for both business and customer.
“For many of our clients, online success cannot be directly expressed in terms of ‘conversion rate’ or ‘online revenue’, their performance indicator is ‘engagement’”, says Michiel Berger, SVP Digital Business Analytics Innovation at Nedstat. “Our solution offers a straightforward way of assigning an engagement profile to each visitor, which can be used to determine the content and marketing channels that drive long-term relationships”.
"At Web Analytics Demystified we have long championed for new measures of success that can add value to our client's existing digital measurement efforts," says Eric T. Peterson, author and consultant at Web Analytics Demystified, Inc., the world's leading strategic digital measurement consultancy. "Engagement especially resonates with online marketers and business owners, and so we applaud Nedstat on their capabilities in this regard and for allowing their customers to evolve and advance their web analytics efforts."
An overview of the whitepaper will be presented by Eric T. Peterson in a live webcast on 06 October, which is free of charge and open to the interested public. To download the whitepaper and register for the webcast, go to www.nedstat.com/measure-engagement.
About Web Analytics Demystified and Eric T. PetersonWeb Analytics Demystified, founded in 2007 by internationally known author and former Jupiter Research analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com, email eric.peterson@webanalyticsdemystified.com, or call (503) 282-2601.
About NedstatNedstat is a leading provider of web analytics and was acquired in September 2010 by Comscore, Inc (NSDQ: SCOR), a global leader in measuring the digital world and preferred source of digital marketing intelligence. Nedstat products and services help marketers improve the effectiveness and profitability of online marketing programmes and optimise customer experiences and marketing spend.
Nedstat’s customer list includes many renowned and international companies such as Electrabel, Europcar, London Stock Exchange, Panasonic, Renault, Repsol and Wolters Kluwer. Stream Sense, Nedstat’s Video optimisation solution, is used by many public and commercial television organisations throughout Europe such as Eurosport, FiveTV, France Televisions, NOS, NRK, RTL, SVT and VRT.
Key accreditations by Europe’s leading independent web standards organisations such as ABCe, OJD, KIA and Audiweb ensure that metrics are in full compliance with leading industry standards.
Nedstat was founded in 1996 and employs 125 people with offices in Amsterdam (HQ), Antwerp, Frankfurt, London, Madrid, Paris and Stockholm. Local nationals staff all offices and Nedstat products, documentation, consultancy and training are offered in local languages. For more nformation about Nedstat, visit www.nedstat.com
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.