Low-Cost Airlines Take Off Online in Asia Pacific

Comscore Releases Report “Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific”

Singapore, April 11, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study on the online travel industry with a focus on the Asia-Pacific region. The report found that in the past year, low-cost airline websites have experienced strong growth in visitation as consumers continue to search for the best travel deals online. The report Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific, released by Comscore and the Pacific Asia Travel Association (PATA), provides insight into consumers’ usage of online travel sites with a particular focus on low-cost airline audiences. To download a complimentary copy of the report, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Global_Travel_Trends_with_a_Focus_on_Asia_Pacific. Comscore’s Joe Nguyen will present findings from the study along with additional insights on the evolution of the travel industry at the PATA 60th Anniversary & Conference on April 12.

“Across the globe, consumers continue to turn to the web for their travel needs,” said Joe Nguyen, Comscore vice president for Southeast Asia. “From researching destinations to shopping for the best prices and deals to actually making airline ticket and hotel purchases, the convenience of the online channel is vital in supporting consumers’ many travel decisions. Building a strong online brand and integrated digital strategy is critical for suppliers and OTAs alike in this fast growing market segment in Asia.”

Low-Cost Airlines Attract Greater Numbers in Asia Pacific

In the Asia Pacific region, low-cost airlines have generated significant audience growth over the past year as attractive offers and promotions have prompted more consumers – and especially younger travelers – to consider these airlines. Malaysian discount airline Air Asia grew its audience by an impressive 1.2 million visitors in the past year to help maintain its lead as the top-visited low-cost airline site in the Asia Pacific region. Tiger Airways posted the strongest rate of growth, more than tripling its online traffic to 1.8 million visitors, while Malaysia’s Firefly and India’s Indigo posted strong growth rates of 89 percent and 70 percent, respectively.

Total Unique Visitors (000) to Select Low-Cost Airline Sites in Asia Pacific
February 2011 vs. February 2010
Total Audience Asia Pacific: Visitors Age 15+, Home and Work Location
Source: Comscore Media Metrix
  Total Unique Visitors (000)
Feb-2010 Feb-2011 % Change
Total Internet : Total Audience 472,864 545,183 15
Airasia.com 2,236 3,380 51
Tiger Airways 554 1,805 226
Jetstar.com 1,028 1,169 14
Cebupacificair.com 457 669 47
Goindigo.in 299 508 70
Skymark.co.jp 332 453 36
Spicejet.com 332 430 30
Fireflyz.com.my 143 269 89

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

The Comscore and PATA report, Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific, provides insight into consumers’ use of online travel sites with a particular focus on low-cost airline audiences. To download a complimentary copy of the report, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Global_Travel_Trends_with_a_Focus_on_Asia_Pacific

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com