Comscore Digital Analytix Adds OTTO as Client, Proving Expertise in Retail Sector

OTTO, a Leading German E-Commerce Player, Chooses Comscore Digital Analytix for Flexibility and Advanced Technical Capabilities

Frankfurt, Germany, 27th July, 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its web analytics service, Digital Analytix, has been chosen by OTTO, one of Europe’s largest online retailers, to analyse and optimise the portals’ sites, demonstrating its capabilities to be suited for the retail sector.

“We chose Comscore Digital Analytix because throughout the testing and proof of concept stages they demonstrated this solution delivers speed and flexibility that will enable us to take analytics and real-time decision-making to a new level. With our goal of delivering the best possible user experience in the very fluid and competitive retail environment, these capabilities are critical for us. In addition, their consulting and account management service exceeded our expectations.” says Dr. Thomas Schnieders, Vice President New Media at OTTO.

Comscore Digital Analytix launched globally in March 2011, following Comscore’s acquisition of leading web analytics provider Nedstat. The service enables users to create as much hierarchy within the data as necessary while still retaining the data’s disaggregated format. This was a major factor in OTTO’s decision. Digital Analytix is uniquely positioned, as it does not limit the number of product categories or subcategories available for tracking and analysis; Comscore Digital Analytix clients have unlimited flexibility. They are able to replicate their complex business environments within the web analytics platform to ensure full transparency, allowing more informed decision-making.

OTTO is one of Germany’s leading e-commerce players (B2C) for fashion and lifestyle products, highlighted by the fact that it now generates more than 70 percent of its sales from e-commerce activities. With the deployment of Comscore Digital Analytix, OTTO will enhance its online marketing, website usability and their offering for end customers, distributors and advertising partners. The integrated Live Segmentation function enables analysts to zoom in on specific user groups and their behaviour in real time. In addition, Digital Analytix’s Report Builder offers the desired flexibility in generating and customising reports. Through multivariate testing and the integration with Business Intelligence systems and online marketing applications, the user experience, as well as the targeting of content and campaigns, can be optimised.

Wolf Allisat, EVP and GM International of Comscore added: “It is a great achievement to be chosen by a leading retailer such as OTTO, known as an innovator that promises its customers to always be one step ahead of the curve. To be selected by OTTO underlines Comscore’s expertise in the retail sector and the advanced technical capabilities of our Digital Analytix product.”

About OTTO
The individual company OTTO was established in 1949 by Werner Otto as ‘Otto Versand’ and is still the core of the Otto Group. The company’s development is an unparalleled success story of Germany’s post-war period. E-Commerce and the catalogue business are the two pillars of the multichannel retailer OTTO, with the promising online business being consistently expanded.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. Through recent acquisitions, including web analytics provider Nedstat, Comscore has grown from a leading digital market research company into a digital business analytics provider, offering services such as web analytics, advertising effectiveness measurement, digital copy testing and mobile network quality analysis. For more information, please visit

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758