The State of Social Media
RESTON, VA, September 13, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in August with 64.8 percent market share, followed by Yahoo! Sites with 16.3 percent (up 0.2 percentage points) and Microsoft Sites with 14.7 percent (up 0.3 percentage points). Ask Network accounted for 3.0 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 17.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 11.1 billion searches. Yahoo! Sites came in second with 2.8 billion (up 1 percent), followed by Microsoft Sites with 2.5 billion (up 1 percent). Ask Network delivered 510 million searches (up 3 percent), followed by AOL, Inc. with 229 million.
U.S. Total Core Search
Google Sites accounted for 64.4 percent of total core search queries conducted, followed by Yahoo! Sites with 18.5 percent (up 0.6 percentage points) and Microsoft Sites with 13.3 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.2 percent.
* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted 19.5 billion total core search queries in August (up 1 percent). Google Sites ranked first with 12.5 billion searches (up 1 percent), followed by Yahoo! Sites with 3.6 billion (up 5 percent) and Microsoft Sites with 2.6 billion (up 1 percent).
“Powered By” Reporting
As a part of Comscore’s commitment to accurately represent the continued evolution of the search landscape, Comscore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In August, 66.8 percent of searches carried organic search results from Google (vs. 67.2 percent in July) while 27.1 percent of searches were powered by Bing (vs. 26.8 percent in July).
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