The State of Social Media
More than 9 in 10 Chilean Web Users Tuned Into Online Video in August
Comscore Presents Complimentary Webinar on the “A New Era for Online Video in Latin America”
Santiago, Chile, October 17, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video viewing activities in Chile with insights from its Comscore Video Metrix service. The study found that internet users in Chile watched an average of 171 videos per viewer in August to lead the Latin America region. Google Sites ranked as Chile’s top video destination accounting for nearly 8 in 10 online videos viewed during the month. These findings, among others, will be presented via a complimentary, live webinar entitled “A New Era for Online Video in Latin America” on Wednesday, October 24. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/A_New_Era_for_Online_Video_in_Latin_America
“Online video has reached record levels of adoption across Latin America as more viewers are tuning in and consuming more video content than ever before,” said Alejandro Fosk, Comscore senior vice president for Latin America. “This growth in viewership is particularly important for both marketers, with online video proving to be one of the best ways to reach and influence consumers, and for publishers, with video ads commanding high advertising rates on a per impression basis.”
Chile Leads Region With Largest Number of Videos Viewed by Viewer
In August 2012, nearly 6.8 million people age 15 and older watched online video in Chile (up 6 percent from the previous year), representing 92 percent of the country’s total online population. In comparison, 96 percent of Argentina’s online population watched video in August, Brazil (84 percent reach) and Mexico (81 percent reach).
These 6 million viewers watched a total of 1.7 billion videos during the month, an increase of 48 percent from the previous year. Chileans had the highest rate of online video engagement with an average of 171 videos watched per viewer (up 39 percent), followed by Mexico (154.7 videos per viewer), Brazil (125.4 videos per viewer) and Argentina (117.2 videos per viewer).
*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs
Chileans Spend 13 hours a Month Watching Online VideoGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 6.1 million unique viewers, followed by VEVO with 3.6 million viewers. Viacom Digital ranked as the third largest video viewing destination with 2.4 million viewers, while Facebook owned the #4 position with 2.1 million viewers.
Nearly 1.1 billion content videos were viewed during the month in Chile, with Google Sites accounting for more than 966 million of these views. Google Sites also had the highest average engagement among the top ten properties with viewers averaging 6.3 hours during the month.
Webinar:A New Era for Online Video in Latin AmericaJoin Alejandro Fosk for the “A new Era for Online Video in Latin America” webinar on Wednesday, October 24 at 12:00 PM (Santiago). The session will provide insights into Latin America’s online video market and the trends shaping its future. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/A_New_Era_for_Online_Video_in_Latin_America
Note: Webinar will be presented in Spanish.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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