Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for May 2012 based on data from the Comscore Media Metrix service. Shopping for Mother’s Day created a buzz online at Flowers, Gifts and Jewelry sites. Later in the month, Americans prepped for Memorial Day barbeques with family and friends at Food Retailer sites.
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