Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Maker Studios Inc. Debuts in Video Content Ranking at #10 with 30.5 Million Viewers
RESTON, VA, November 15, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 164.8 million unique viewers. Facebook ranked #2 with 70.1 million viewers, followed by AOL, Inc. with 62.3 million, NDN with 50.6 million and VEVO with 49.6 million. Maker Studios Inc. debuted in the ranking at #10 with 30.5 million unique viewers. 49.1 billion video content views occurred during the month, with Google Sites generating the highest number at 16.6 billion, followed by Facebook with 1.4 billion and AOL, Inc. with 1.3 billion. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video ViewersOctober 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Total Unique Viewers (000)
Minutes per Viewer
Total Internet : Total Audience
Maker Studios Inc.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 24.5 billion video ads in October, with AOL, Inc. maintaining the #1 position with 4 billion ad impressions. Google Sites came in second with 3.6 billion ads, followed by BrightRoll Platform with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul Video Ad Platform with 2 billion. Time spent watching video ads totaled 9.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 56 percent of the total U.S. population an average of 141 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.
Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedOctober 2013Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
AOL, Inc. (including Adap.tv)
TubeMogul Video Ad Platform†
SpotXchange Video Ad Marketplace†
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The October 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Fullscreen climbed into the #2 spot with 31.5 million unique viewers, followed by Maker Studios Inc. with 30.5 million, Warner Music with 26.1 million and ZEFR with 23.7 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (621 million), followed by Maker Studios Inc. (517 million) and Fullscreen (335 million).
Top YouTube Partner Channels Ranked by Unique Video ViewersOctober 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
VEVO @ YouTube
Fullscreen @ YouTube
Maker Studios Inc. @ YouTube
Warner Music @ YouTube
ZEFR @ YouTube
The Orchard @ YouTube
Crackle Media @ YouTube
rumblefish @ YouTube
UMG @ YouTube
BroadbandTV @ YouTube
Other notable findings from October 2013 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) email@example.com