#RIPGRPs: Evolving the Metrics That Move Us Forward
Retail Accounts for Six of Top 7 Gaining Categories in November as Holiday Shopping Season Kicks Off Planning for Holidays and Seasonal Festivities Drives Growth in Lifestyle and E-Card Sites
RESTON, VA, December 23, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the Comscore MMX service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also boasted an increase in traffic, as Americans started thinking about and planning their holiday events and activities.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)November 2013 vs. October 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Oct-13
Nov-13
% Change
Total Internet : Total Audience
225,241
224,481
0
Services – e-cards
10,264
16,921
65
Retail – Toys
17,354
22,603
30
Retail – Consumer Electronics
41,853
51,979
24
Retail – Jewelry/Luxury Goods/Accessories
18,735
22,990
23
Retail – Department Stores
70,472
85,061
21
Retail – Mall
22,729
26,866
18
Retail – Fragrances/Cosmetics
14,098
16,169
15
Lifestyles – Gay/Lesbian
9,832
11,242
14
Lifestyles – Religion/Spirituality
35,327
39,482
12
Services – Coupons
42,365
47,257
Table 2
Comscore Top 50 Properties (Desktop Only)November 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Rank
Property
Unique Visitors (000)
1
Yahoo Sites
194,631
26
Hearst Corporation
37,559
2
Google Sites
192,678
27
Defy Media
37,183
3
Microsoft Sites
173,435
28
Federated Media Publishing
36,163
4
Facebook
140,761
29
YELP.COM
36,109
5
AOL, Inc.
118,925
WebMD Health
35,188
6
Amazon Sites
114,429
31
TUMBLR.COM*
34,930
7
Glam Media
93,221
32
Meredith Digital
34,416
8
Wikimedia Foundation Sites
84,339
33
Adobe Sites
34,291
9
CBS Interactive
80,919
34
Target Corporation
34,181
10
Turner Digital
76,452
35
New York Times Digital
32,667
11
Apple Inc.
72,748
36
WORDPRESS.COM*
32,502
eBay
71,024
37
Best Buy Sites
30,974
13
Ask Network
67,253
38
YP Local Media Network
30,888
Comcast NBCUniversal
64,352
39
Scripps Networks Interactive Inc.
29,718
About
58,044
40
NETFLIX.COM
29,323
16
Gannett Sites
57,031
41
T365 - Tribune
29,024
17
Weather Company, The
54,225
42
Fox News Digital Network
28,685
Wal-Mart
54,124
43
Everyday Health
28,459
19
Linkedin
49,586
44
PINTEREST.COM
28,215
20
Demand Media
46,792
45
Conde Nast Digital
28,105
Viacom Digital
45,324
46
Time Warner (Excl. Turner/WB)
27,978
22
craigslist, inc.
43,095
47
AVG Technologies
27,974
ESPN
38,714
48
Disney Online
26,829
TWITTER.COM
38,042
49
NetShelter Technology Media
25,278
25
Answers.com Sites
37,934
50
Gawker Media
24,884
Table 3
Comscore Ad Focus Rankings (Desktop Only)November 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
% Reach
100.0
AddThis
218,786
97.5
Google Ad Network**
213,457
95.1
ShareThis
204,910
91.3
Advertising.com**
211,676
94.3
86.7
AT&T AdWorks**
192,654
85.8
Google
184,348
82.1
Real Media Group - 24/7 Access**
189,810
84.6
Outbrain
167,465
74.6
Casale Media - MediaNet**
183,979
82.0
FACEBOOK.COM
138,116
61.5
Microsoft Media Network US**
182,735
81.4
YOUTUBE.COM
129,821
57.8
RadiumOne**
176,956
78.8
53.0
ValueClick Networks**
174,273
77.6
MSN
106,601
47.5
Specific Media**
173,948
77.5
41.5
Genome from Yahoo**
172,116
76.7
Bing
81,262
36.2
Burst Media**
171,693
76.5
30.0
Collective Display**
170,588
76.0
Windows Live
63,350
28.2
Federated Media Publisher Network**
161,088
71.8
25.9
Exponential - Tribal Fusion**
158,673
70.7
Blogger
57,206
25.5
Cox Digital Solutions - Network**
153,891
68.6
25.4
Rocket Fuel**
140,400
62.5
WALMART.COM
51,172
22.8
Undertone**
128,283
57.1
22.1
Adconion Media Group**
126,594
56.4
Weather Channel, The
48,960
21.8
Vibrant Media**
123,356
55.0
5min Media Platform
47,398
21.1
PulsePoint**
107,686
48.0
20.8
17.2
Top DSP/SSP/Ad Exchange Entities
16.9
Rubicon Project**
217,028
96.7
Fulcrum5**
182,879
81.5
IMDb
37,311
16.6
engage:BDR**
148,547
66.2
16.1
15.7
15.6
TARGET.COM
34,094
15.2
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 86.7 percent of the 224 million Internet users in November. * Entity has assigned some portion of traffic to other syndicated entities. ** Indicates that the entity is an advertising network.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies. About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com