Comscore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for November 2013

Retail Accounts for Six of Top 7 Gaining Categories in November as Holiday Shopping Season Kicks Off
Planning for Holidays and Seasonal Festivities Drives Growth in Lifestyle and E-Card Sites

RESTON, VA, December 23, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the Comscore Media Metrix service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also boasted an increase in traffic, as Americans started thinking about and planning their holiday events and activities.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
November 2013 vs. October 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
  Total Unique Visitors (000)
Oct-13 Nov-13 % Change
Total Internet : Total Audience  225,241 224,481 0
Services – e-cards 10,264 16,921 65
Retail – Toys 17,354 22,603 30
Retail – Consumer Electronics 41,853 51,979 24
Retail – Jewelry/Luxury Goods/Accessories 18,735 22,990 23
Retail – Department Stores 70,472 85,061 21
Retail – Mall 22,729 26,866 18
Retail – Fragrances/Cosmetics 14,098 16,169 15
Lifestyles – Gay/Lesbian 9,832 11,242 14
Lifestyles – Religion/Spirituality 35,327 39,482 12
Services – Coupons 42,365 47,257 12

Table 2

Comscore Top 50 Properties (Desktop Only)
November 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Rank Property Unique Visitors
 (000) 		  Rank Property Unique Visitors
 (000)
  Total Internet : Total Audience  224,481        
1 Yahoo Sites 194,631   26 Hearst Corporation 37,559
2 Google Sites 192,678   27 Defy Media 37,183
3 Microsoft Sites 173,435   28 Federated Media Publishing 36,163
4 Facebook 140,761   29 YELP.COM 36,109
5 AOL, Inc. 118,925   30 WebMD Health 35,188
6 Amazon Sites 114,429   31 TUMBLR.COM* 34,930
7 Glam Media 93,221   32 Meredith Digital 34,416
8 Wikimedia Foundation Sites 84,339   33 Adobe Sites 34,291
9 CBS Interactive 80,919   34 Target Corporation 34,181
10 Turner Digital 76,452   35 New York Times Digital 32,667
11 Apple Inc. 72,748   36 WORDPRESS.COM* 32,502
12 eBay 71,024   37 Best Buy Sites 30,974
13 Ask Network 67,253   38 YP Local Media Network 30,888
14 Comcast NBCUniversal 64,352   39 Scripps Networks Interactive Inc. 29,718
15 About 58,044   40 NETFLIX.COM 29,323
16 Gannett Sites 57,031   41 T365 - Tribune 29,024
17 Weather Company, The 54,225   42 Fox News Digital Network 28,685
18 Wal-Mart 54,124   43 Everyday Health 28,459
19 Linkedin 49,586   44 PINTEREST.COM 28,215
20 Demand Media 46,792   45 Conde Nast Digital 28,105
21 Viacom Digital 45,324   46 Time Warner (Excl. Turner/WB) 27,978
22 craigslist, inc. 43,095   47 AVG Technologies 27,974
23 ESPN 38,714   48 Disney Online 26,829
24 TWITTER.COM 38,042   49 NetShelter Technology Media 25,278
25 Answers.com Sites 37,934   50 Gawker Media 24,884

 Table 3

Comscore Ad Focus Rankings (Desktop Only)
November 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  224,481 100.0          
1 AddThis 218,786 97.5   1 Google Ad Network** 213,457 95.1
2 ShareThis 204,910 91.3   2 Advertising.com** 211,676 94.3
3 Yahoo Sites 194,631 86.7   3 AT&T AdWorks** 192,654 85.8
4 Google 184,348 82.1   4 Real Media Group - 24/7 Access** 189,810 84.6
5 Outbrain 167,465 74.6   5 Casale Media - MediaNet** 183,979 82.0
6 FACEBOOK.COM 138,116 61.5   6 Microsoft Media Network US** 182,735 81.4
7 YOUTUBE.COM 129,821 57.8   7 RadiumOne** 176,956 78.8
8 AOL, Inc. 118,925 53.0   8 ValueClick Networks** 174,273 77.6
9 MSN 106,601 47.5   9 Specific Media** 173,948 77.5
10 Glam Media 93,221 41.5   10 Genome from Yahoo** 172,116 76.7
11 Bing 81,262 36.2   11 Burst Media** 171,693 76.5
12 Ask Network 67,253 30.0   12 Collective Display** 170,588 76.0
13 Windows Live 63,350 28.2   13 Federated Media Publisher Network** 161,088 71.8
14 About 58,044 25.9   14 Exponential - Tribal Fusion** 158,673 70.7
15 Blogger 57,206 25.5   15 Cox Digital Solutions - Network** 153,891 68.6
16 Gannett Sites 57,031 25.4   16 Rocket Fuel** 140,400 62.5
17 WALMART.COM 51,172 22.8   17 Undertone** 128,283 57.1
18 Linkedin 49,586 22.1   18 Adconion Media Group** 126,594 56.4
19 Weather Channel, The 48,960 21.8   19 Vibrant Media** 123,356 55.0
20 5min Media Platform 47,398 21.1   20 PulsePoint** 107,686 48.0
21 Demand Media 46,792 20.8    
22 ESPN 38,714 17.2   Top DSP/SSP/Ad Exchange Entities
23 TWITTER.COM 38,042 16.9   1 Rubicon Project** 217,028 96.7
24 Answers.com Sites 37,934 16.9   2 Fulcrum5** 182,879 81.5
25 IMDb 37,311 16.6   3 engage:BDR** 148,547 66.2
26 Federated Media Publishing 36,163 16.1    
27 YELP.COM 36,109 16.1  
28 WebMD Health 35,188 15.7  
29 TUMBLR.COM* 34,930 15.6  
30 TARGET.COM 34,094 15.2  

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 86.7 percent of the 224 million Internet users in November.
 * Entity has assigned some portion of traffic to other syndicated entities.
 ** Indicates that the entity is an advertising network.

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
 
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



 

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