Comscore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for November 2013
Retail Accounts for Six of Top 7 Gaining Categories in November as Holiday Shopping Season Kicks Off
Planning for Holidays and Seasonal Festivities Drives Growth in Lifestyle and E-Card Sites
RESTON, VA, December 23, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the Comscore Media Metrix service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also boasted an increase in traffic, as Americans started thinking about and planning their holiday events and activities.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
November 2013 vs. October 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
|
|
|
Total Unique Visitors (000)
|
| Oct-13
|
Nov-13
|
% Change
|
| Total Internet : Total Audience
|
225,241
|
224,481
|
0
|
| Services – e-cards
|
10,264
|
16,921
|
65
|
| Retail – Toys
|
17,354
|
22,603
|
30
|
| Retail – Consumer Electronics
|
41,853
|
51,979
|
24
|
| Retail – Jewelry/Luxury Goods/Accessories
|
18,735
|
22,990
|
23
|
| Retail – Department Stores
|
70,472
|
85,061
|
21
|
| Retail – Mall
|
22,729
|
26,866
|
18
|
| Retail – Fragrances/Cosmetics
|
14,098
|
16,169
|
15
|
| Lifestyles – Gay/Lesbian
|
9,832
|
11,242
|
14
|
| Lifestyles – Religion/Spirituality
|
35,327
|
39,482
|
12
|
| Services – Coupons
|
42,365
|
47,257
|
12
|
Table 2
Comscore Top 50 Properties (Desktop Only)
November 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
|
| Rank
|
Property
|
Unique Visitors
(000)
|
|
Rank
|
Property
|
Unique Visitors
(000)
|
|
|
Total Internet : Total Audience
|
224,481
|
|
|
|
|
| 1
|
Yahoo Sites
|
194,631
|
|
26
|
Hearst Corporation
|
37,559
|
| 2
|
Google Sites
|
192,678
|
|
27
|
Defy Media
|
37,183
|
| 3
|
Microsoft Sites
|
173,435
|
|
28
|
Federated Media Publishing
|
36,163
|
| 4
|
Facebook
|
140,761
|
|
29
|
YELP.COM
|
36,109
|
| 5
|
AOL, Inc.
|
118,925
|
|
30
|
WebMD Health
|
35,188
|
| 6
|
Amazon Sites
|
114,429
|
|
31
|
TUMBLR.COM*
|
34,930
|
| 7
|
Glam Media
|
93,221
|
|
32
|
Meredith Digital
|
34,416
|
| 8
|
Wikimedia Foundation Sites
|
84,339
|
|
33
|
Adobe Sites
|
34,291
|
| 9
|
CBS Interactive
|
80,919
|
|
34
|
Target Corporation
|
34,181
|
| 10
|
Turner Digital
|
76,452
|
|
35
|
New York Times Digital
|
32,667
|
| 11
|
Apple Inc.
|
72,748
|
|
36
|
WORDPRESS.COM*
|
32,502
|
| 12
|
eBay
|
71,024
|
|
37
|
Best Buy Sites
|
30,974
|
| 13
|
Ask Network
|
67,253
|
|
38
|
YP Local Media Network
|
30,888
|
| 14
|
Comcast NBCUniversal
|
64,352
|
|
39
|
Scripps Networks Interactive Inc.
|
29,718
|
| 15
|
About
|
58,044
|
|
40
|
NETFLIX.COM
|
29,323
|
| 16
|
Gannett Sites
|
57,031
|
|
41
|
T365 - Tribune
|
29,024
|
| 17
|
Weather Company, The
|
54,225
|
|
42
|
Fox News Digital Network
|
28,685
|
| 18
|
Wal-Mart
|
54,124
|
|
43
|
Everyday Health
|
28,459
|
| 19
|
Linkedin
|
49,586
|
|
44
|
PINTEREST.COM
|
28,215
|
| 20
|
Demand Media
|
46,792
|
|
45
|
Conde Nast Digital
|
28,105
|
| 21
|
Viacom Digital
|
45,324
|
|
46
|
Time Warner (Excl. Turner/WB)
|
27,978
|
| 22
|
craigslist, inc.
|
43,095
|
|
47
|
AVG Technologies
|
27,974
|
| 23
|
ESPN
|
38,714
|
|
48
|
Disney Online
|
26,829
|
| 24
|
TWITTER.COM
|
38,042
|
|
49
|
NetShelter Technology Media
|
25,278
|
| 25
|
Answers.com Sites
|
37,934
|
|
50
|
Gawker Media
|
24,884
|
Table 3
Comscore Ad Focus Rankings (Desktop Only)
November 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
|
| Top 30 Syndicated Ad Focus Entities
|
|
Top 20 Ad Networks/Buy Side Networks
|
| Rank
|
Property
|
Unique Visitors (000)
|
% Reach
|
|
Rank
|
Property
|
Unique Visitors (000)
|
% Reach
|
|
|
Total Internet : Total Audience
|
224,481
|
100.0
|
|
|
|
|
|
| 1
|
AddThis
|
218,786
|
97.5
|
|
1
|
Google Ad Network**
|
213,457
|
95.1
|
| 2
|
ShareThis
|
204,910
|
91.3
|
|
2
|
Advertising.com**
|
211,676
|
94.3
|
| 3
|
Yahoo Sites
|
194,631
|
86.7
|
|
3
|
AT&T AdWorks**
|
192,654
|
85.8
|
| 4
|
Google
|
184,348
|
82.1
|
|
4
|
Real Media Group - 24/7 Access**
|
189,810
|
84.6
|
| 5
|
Outbrain
|
167,465
|
74.6
|
|
5
|
Casale Media - MediaNet**
|
183,979
|
82.0
|
| 6
|
FACEBOOK.COM
|
138,116
|
61.5
|
|
6
|
Microsoft Media Network US**
|
182,735
|
81.4
|
| 7
|
YOUTUBE.COM
|
129,821
|
57.8
|
|
7
|
RadiumOne**
|
176,956
|
78.8
|
| 8
|
AOL, Inc.
|
118,925
|
53.0
|
|
8
|
ValueClick Networks**
|
174,273
|
77.6
|
| 9
|
MSN
|
106,601
|
47.5
|
|
9
|
Specific Media**
|
173,948
|
77.5
|
| 10
|
Glam Media
|
93,221
|
41.5
|
|
10
|
Genome from Yahoo**
|
172,116
|
76.7
|
| 11
|
Bing
|
81,262
|
36.2
|
|
11
|
Burst Media**
|
171,693
|
76.5
|
| 12
|
Ask Network
|
67,253
|
30.0
|
|
12
|
Collective Display**
|
170,588
|
76.0
|
| 13
|
Windows Live
|
63,350
|
28.2
|
|
13
|
Federated Media Publisher Network**
|
161,088
|
71.8
|
| 14
|
About
|
58,044
|
25.9
|
|
14
|
Exponential - Tribal Fusion**
|
158,673
|
70.7
|
| 15
|
Blogger
|
57,206
|
25.5
|
|
15
|
Cox Digital Solutions - Network**
|
153,891
|
68.6
|
| 16
|
Gannett Sites
|
57,031
|
25.4
|
|
16
|
Rocket Fuel**
|
140,400
|
62.5
|
| 17
|
WALMART.COM
|
51,172
|
22.8
|
|
17
|
Undertone**
|
128,283
|
57.1
|
| 18
|
Linkedin
|
49,586
|
22.1
|
|
18
|
Adconion Media Group**
|
126,594
|
56.4
|
| 19
|
Weather Channel, The
|
48,960
|
21.8
|
|
19
|
Vibrant Media**
|
123,356
|
55.0
|
| 20
|
5min Media Platform
|
47,398
|
21.1
|
|
20
|
PulsePoint**
|
107,686
|
48.0
|
| 21
|
Demand Media
|
46,792
|
20.8
|
|
|
| 22
|
ESPN
|
38,714
|
17.2
|
|
Top DSP/SSP/Ad Exchange Entities
|
| 23
|
TWITTER.COM
|
38,042
|
16.9
|
|
1
|
Rubicon Project**
|
217,028
|
96.7
|
| 24
|
Answers.com Sites
|
37,934
|
16.9
|
|
2
|
Fulcrum5**
|
182,879
|
81.5
|
| 25
|
IMDb
|
37,311
|
16.6
|
|
3
|
engage:BDR**
|
148,547
|
66.2
|
| 26
|
Federated Media Publishing
|
36,163
|
16.1
|
|
|
| 27
|
YELP.COM
|
36,109
|
16.1
|
|
| 28
|
WebMD Health
|
35,188
|
15.7
|
|
| 29
|
TUMBLR.COM*
|
34,930
|
15.6
|
|
| 30
|
TARGET.COM
|
34,094
|
15.2
|
|
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 86.7 percent of the 224 million Internet users in November.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com