Retail Accounts for Six of Top 7 Gaining Categories in November as Holiday Shopping Season Kicks Off Planning for Holidays and Seasonal Festivities Drives Growth in Lifestyle and E-Card Sites
RESTON, VA, December 23, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the Comscore Media Metrix service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also boasted an increase in traffic, as Americans started thinking about and planning their holiday events and activities.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 86.7 percent of the 224 million Internet users in November.
* Entity has assigned some portion of traffic to other syndicated entities. ** Indicates that the entity is an advertising network.
About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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