Comscore Media Metrix Ranks Top 50 U.S. Web Properties for May 2013

Flowers and Gift Sites Sprout for Mother’s Day and Graduations

Americans Try Their Luck at Lotto and Online Gambling Sites

RESTON, VA, June 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for May 2013 based on data from the Comscore Media Metrix service. Flowers, Gifts and Greetings sites experienced a seasonal spike in time with Mother’s Day and graduations, while American jackpot-hopefuls tried their luck at Lottery and Online Gambling sites.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
May 2013 vs. April 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix

 

 

 Total Unique Visitors (000)
Apr-13 May-13 % Change
Total Internet : Total Audience  222,779 223,694 0
Retail – Flowers/Gifts/Greetings 17,585 24,768 41
Gambling – Lotto/Sweepstakes 17,487 20,967 20
Travel – Car Rental 6,755 7,945 18
Gambling – Online Gambling 10,632 12,080 14
Retail – Food 16,164 18,240 13
Travel – Transactions 4,074 4,353 7
News/Information – Weather 75,513 80,320 6
Services – e-cards 15,395 16,277 6
Entertainment – Music 123,497 129,779 5
Lifestyles – Green 24,526 25,687 5

Table 2

Comscore Top 50 Properties (U.S.)
May 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Rank Property

Unique Visitors

(000)

   Rank Property

Unique Visitors

(000)
  Total Internet : Total Audience  223,694        
1 Google Sites 193,518   26 YELP.COM 38,963
2 Yahoo! Sites 192,851   27 Federated Media Publishing 38,709
3 Microsoft Sites 175,100   28 TWITTER.COM 38,491
4 Facebook 144,575   29 TUMBLR.COM* 36,537
5 AOL, Inc. 118,676   30 YP Local Media Network 35,483
6 Amazon Sites 108,265   31 New York Times Digital 34,772
7 Glam Media 102,317   32 WebMD Health 33,069
8 Wikimedia Foundation Sites 87,620   33 Adobe Sites 32,235
9 Turner Digital 80,252   34 Fox News Digital Network 31,960
10 CBS Interactive 78,995   35 T365 - Tribune 31,532
11 Apple Inc. 75,319   36 ESPN 31,516
12 Viacom Digital 72,415   37 WORDPRESS.COM* 29,934
13 Ask Network 72,219   38 Meredith Digital 29,532
14 Demand Media 70,044   39 NETFLIX.COM 29,432
15 eBay 69,087   40 The Washington Post Company 28,217
16 About 64,985   41 PINTEREST.COM 27,922
17 Comcast NBCUniversal 64,591   42 Disney Online 27,285
18 Weather Company, The 54,510   43 Everyday Health 27,076
19 VEVO 53,834   44 Conde Nast Digital 26,793
20 Answers.com Sites 52,483   45 NetShelter Technology Media 26,470
21 Linkedin 52,055   46 Liberty Interactive Corporation 26,054
22 Gannett Sites 48,847   47 AT&T, Inc. 25,811
23 craigslist, inc. 47,900   48 Internet Brands, Inc. 25,276
24 Wal-Mart 39,491   49 SheKnows 25,190
25 Hearst Corporation 39,431   50 Time Warner (Excl. Turner/WB) 24,838

Table 3

Comscore Ad Focus Rankings (U.S.)
May 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  223,694 100.0     Total Internet : Total Audience  223,694 100.0
1 ShareThis 209,531 93.7   1 Google Ad Network** 208,061 93.0
2 Yahoo! Sites 192,851 86.2   2 AT&T AdWorks** 187,959 84.0
3 Outbrain 188,750 84.4   3 AOL Advertising** 187,051 83.6
4 Google 184,939 82.7   4 Real Media Group - 24/7 Access** 178,837 79.9
5 FACEBOOK.COM 142,949 63.9   5 Genome from Yahoo!** 177,366 79.3
6 YOUTUBE.COM* 133,042 59.5   6 Specific Media** 173,998 77.8
7 AOL, Inc. 118,676 53.1   7 ValueClick Networks** 172,844 77.3
8 MSN 114,985 51.4   8 Casale Media - MediaNet** 172,605 77.2
9 Glam Media 102,317 45.7   9 RadiumOne** 167,190 74.7
10 AMAZON.COM* 91,471 40.9   10 Microsoft Media Network US** 166,795 74.6
11 Bing 87,047 38.9   11 Collective Display** 165,529 74.0
12 Ask Network 72,219 32.3   12 Exponential - Tribal Fusion** 162,228 72.5
13 Demand Media 70,044 31.3   13 Cox Digital Solutions - Network** 154,917 69.3
14 Windows Live 67,159 30.0   14 Burst Media** 154,247 69.0
15 About 64,985 29.1   15 PulsePoint** 150,064 67.1
16 Blogger 62,810 28.1   16 Vibrant Media** 148,012 66.2
17 Answers.com Sites 52,483 23.5   17 Rocket Fuel** 145,190 64.9
18 MTV Music Group 52,482 23.5   18 AudienceScience** 128,693 57.5
19 Linkedin 52,055 23.3   19 Federated Media Publisher Network** 125,287 56.0
20 Meebo 51,193 22.9   20 Technorati Media** 124,140 55.5
21 5min Media Platform 49,094 21.9    
22 Weather Channel, The 49,005 21.9   Top DSP/SSP/Ad Exchange Entities
23 Gannett Sites 48,847 21.8   1 Rubicon Project REVV Platform** 216,691 96.8
24 CNN 42,458 19.0   2 Fulcrum5** 170,448 76.6
25 APPLE.COM 42,144 18.8   3 engage:BDR** 110,793 49.5
26 IMDb 39,556 17.7    
27 YELP.COM 38,963 17.4  
28 Federated Media Publishing 38,709 17.3  
29 TWITTER.COM 38,491 17.2  
30 TUMBLR.COM* 36,537 16.3  

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 86.2 percent of the 224 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com