Comscore Media Metrix Ranks Top 50 U.S. Web Properties for May 2013
Flowers and Gift Sites Sprout for Mother’s Day and Graduations
Americans Try Their Luck at Lotto and Online Gambling Sites
RESTON, VA, June 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for May 2013 based on data from the Comscore Media Metrix service. Flowers, Gifts and Greetings sites experienced a seasonal spike in time with Mother’s Day and graduations, while American jackpot-hopefuls tried their luck at Lottery and Online Gambling sites.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
May 2013 vs. April 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
|
|
|
Total Unique Visitors (000)
|
| Apr-13
|
May-13
|
% Change
|
| Total Internet : Total Audience
|
222,779
|
223,694
|
0
|
| Retail – Flowers/Gifts/Greetings
|
17,585
|
24,768
|
41
|
| Gambling – Lotto/Sweepstakes
|
17,487
|
20,967
|
20
|
| Travel – Car Rental
|
6,755
|
7,945
|
18
|
| Gambling – Online Gambling
|
10,632
|
12,080
|
14
|
| Retail – Food
|
16,164
|
18,240
|
13
|
| Travel – Transactions
|
4,074
|
4,353
|
7
|
| News/Information – Weather
|
75,513
|
80,320
|
6
|
| Services – e-cards
|
15,395
|
16,277
|
6
|
| Entertainment – Music
|
123,497
|
129,779
|
5
|
| Lifestyles – Green
|
24,526
|
25,687
|
5
|
Table 2
Comscore Top 50 Properties (U.S.)
May 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
|
| Rank
|
Property
|
Unique Visitors (000)
|
|
Rank
|
Property
|
Unique Visitors (000)
|
|
|
Total Internet : Total Audience
|
223,694
|
|
|
|
|
| 1
|
Google Sites
|
193,518
|
|
26
|
YELP.COM
|
38,963
|
| 2
|
Yahoo! Sites
|
192,851
|
|
27
|
Federated Media Publishing
|
38,709
|
| 3
|
Microsoft Sites
|
175,100
|
|
28
|
TWITTER.COM
|
38,491
|
| 4
|
Facebook
|
144,575
|
|
29
|
TUMBLR.COM*
|
36,537
|
| 5
|
AOL, Inc.
|
118,676
|
|
30
|
YP Local Media Network
|
35,483
|
| 6
|
Amazon Sites
|
108,265
|
|
31
|
New York Times Digital
|
34,772
|
| 7
|
Glam Media
|
102,317
|
|
32
|
WebMD Health
|
33,069
|
| 8
|
Wikimedia Foundation Sites
|
87,620
|
|
33
|
Adobe Sites
|
32,235
|
| 9
|
Turner Digital
|
80,252
|
|
34
|
Fox News Digital Network
|
31,960
|
| 10
|
CBS Interactive
|
78,995
|
|
35
|
T365 - Tribune
|
31,532
|
| 11
|
Apple Inc.
|
75,319
|
|
36
|
ESPN
|
31,516
|
| 12
|
Viacom Digital
|
72,415
|
|
37
|
WORDPRESS.COM*
|
29,934
|
| 13
|
Ask Network
|
72,219
|
|
38
|
Meredith Digital
|
29,532
|
| 14
|
Demand Media
|
70,044
|
|
39
|
NETFLIX.COM
|
29,432
|
| 15
|
eBay
|
69,087
|
|
40
|
The Washington Post Company
|
28,217
|
| 16
|
About
|
64,985
|
|
41
|
PINTEREST.COM
|
27,922
|
| 17
|
Comcast NBCUniversal
|
64,591
|
|
42
|
Disney Online
|
27,285
|
| 18
|
Weather Company, The
|
54,510
|
|
43
|
Everyday Health
|
27,076
|
| 19
|
VEVO
|
53,834
|
|
44
|
Conde Nast Digital
|
26,793
|
| 20
|
Answers.com Sites
|
52,483
|
|
45
|
NetShelter Technology Media
|
26,470
|
| 21
|
Linkedin
|
52,055
|
|
46
|
Liberty Interactive Corporation
|
26,054
|
| 22
|
Gannett Sites
|
48,847
|
|
47
|
AT&T, Inc.
|
25,811
|
| 23
|
craigslist, inc.
|
47,900
|
|
48
|
Internet Brands, Inc.
|
25,276
|
| 24
|
Wal-Mart
|
39,491
|
|
49
|
SheKnows
|
25,190
|
| 25
|
Hearst Corporation
|
39,431
|
|
50
|
Time Warner (Excl. Turner/WB)
|
24,838
|
Table 3
Comscore Ad Focus Rankings (U.S.)
May 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
|
| Top 30 Syndicated Ad Focus Entities
|
|
Top 20 Ad Networks/Buy Side Networks
|
| Rank
|
Property
|
Unique Visitors (000)
|
% Reach
|
|
Rank
|
Property
|
Unique Visitors (000)
|
% Reach
|
|
|
Total Internet : Total Audience
|
223,694
|
100.0
|
|
|
Total Internet : Total Audience
|
223,694
|
100.0
|
| 1
|
ShareThis
|
209,531
|
93.7
|
|
1
|
Google Ad Network**
|
208,061
|
93.0
|
| 2
|
Yahoo! Sites
|
192,851
|
86.2
|
|
2
|
AT&T AdWorks**
|
187,959
|
84.0
|
| 3
|
Outbrain
|
188,750
|
84.4
|
|
3
|
AOL Advertising**
|
187,051
|
83.6
|
| 4
|
Google
|
184,939
|
82.7
|
|
4
|
Real Media Group - 24/7 Access**
|
178,837
|
79.9
|
| 5
|
FACEBOOK.COM
|
142,949
|
63.9
|
|
5
|
Genome from Yahoo!**
|
177,366
|
79.3
|
| 6
|
YOUTUBE.COM*
|
133,042
|
59.5
|
|
6
|
Specific Media**
|
173,998
|
77.8
|
| 7
|
AOL, Inc.
|
118,676
|
53.1
|
|
7
|
ValueClick Networks**
|
172,844
|
77.3
|
| 8
|
MSN
|
114,985
|
51.4
|
|
8
|
Casale Media - MediaNet**
|
172,605
|
77.2
|
| 9
|
Glam Media
|
102,317
|
45.7
|
|
9
|
RadiumOne**
|
167,190
|
74.7
|
| 10
|
AMAZON.COM*
|
91,471
|
40.9
|
|
10
|
Microsoft Media Network US**
|
166,795
|
74.6
|
| 11
|
Bing
|
87,047
|
38.9
|
|
11
|
Collective Display**
|
165,529
|
74.0
|
| 12
|
Ask Network
|
72,219
|
32.3
|
|
12
|
Exponential - Tribal Fusion**
|
162,228
|
72.5
|
| 13
|
Demand Media
|
70,044
|
31.3
|
|
13
|
Cox Digital Solutions - Network**
|
154,917
|
69.3
|
| 14
|
Windows Live
|
67,159
|
30.0
|
|
14
|
Burst Media**
|
154,247
|
69.0
|
| 15
|
About
|
64,985
|
29.1
|
|
15
|
PulsePoint**
|
150,064
|
67.1
|
| 16
|
Blogger
|
62,810
|
28.1
|
|
16
|
Vibrant Media**
|
148,012
|
66.2
|
| 17
|
Answers.com Sites
|
52,483
|
23.5
|
|
17
|
Rocket Fuel**
|
145,190
|
64.9
|
| 18
|
MTV Music Group
|
52,482
|
23.5
|
|
18
|
AudienceScience**
|
128,693
|
57.5
|
| 19
|
Linkedin
|
52,055
|
23.3
|
|
19
|
Federated Media Publisher Network**
|
125,287
|
56.0
|
| 20
|
Meebo
|
51,193
|
22.9
|
|
20
|
Technorati Media**
|
124,140
|
55.5
|
| 21
|
5min Media Platform
|
49,094
|
21.9
|
|
|
| 22
|
Weather Channel, The
|
49,005
|
21.9
|
|
Top DSP/SSP/Ad Exchange Entities
|
| 23
|
Gannett Sites
|
48,847
|
21.8
|
|
1
|
Rubicon Project REVV Platform**
|
216,691
|
96.8
|
| 24
|
CNN
|
42,458
|
19.0
|
|
2
|
Fulcrum5**
|
170,448
|
76.6
|
| 25
|
APPLE.COM
|
42,144
|
18.8
|
|
3
|
engage:BDR**
|
110,793
|
49.5
|
| 26
|
IMDb
|
39,556
|
17.7
|
|
|
| 27
|
YELP.COM
|
38,963
|
17.4
|
|
| 28
|
Federated Media Publishing
|
38,709
|
17.3
|
|
| 29
|
TWITTER.COM
|
38,491
|
17.2
|
|
| 30
|
TUMBLR.COM*
|
36,537
|
16.3
|
|
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 86.2 percent of the 224 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities
About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com