#RIPGRPs: Evolving the Metrics That Move Us Forward
Flowers and Gift Sites Sprout for Mother’s Day and Graduations
Americans Try Their Luck at Lotto and Online Gambling Sites
RESTON, VA, June 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for May 2013 based on data from the Comscore MMX service. Flowers, Gifts and Greetings sites experienced a seasonal spike in time with Mother’s Day and graduations, while American jackpot-hopefuls tried their luck at Lottery and Online Gambling sites.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)May 2013 vs. April 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Apr-13
May-13
% Change
Total Internet : Total Audience
222,779
223,694
0
Retail – Flowers/Gifts/Greetings
17,585
24,768
41
Gambling – Lotto/Sweepstakes
17,487
20,967
20
Travel – Car Rental
6,755
7,945
18
Gambling – Online Gambling
10,632
12,080
14
Retail – Food
16,164
18,240
13
Travel – Transactions
4,074
4,353
7
News/Information – Weather
75,513
80,320
6
Services – e-cards
15,395
16,277
Entertainment – Music
123,497
129,779
5
Lifestyles – Green
24,526
25,687
Table 2
Comscore Top 50 Properties (U.S.)May 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Google Sites
193,518
26
YELP.COM
38,963
2
Yahoo! Sites
192,851
27
Federated Media Publishing
38,709
3
Microsoft Sites
175,100
28
TWITTER.COM
38,491
4
Facebook
144,575
29
TUMBLR.COM*
36,537
AOL, Inc.
118,676
30
YP Local Media Network
35,483
Amazon Sites
108,265
31
New York Times Digital
34,772
Glam Media
102,317
32
WebMD Health
33,069
8
Wikimedia Foundation Sites
87,620
33
Adobe Sites
32,235
9
Turner Digital
80,252
34
Fox News Digital Network
31,960
10
CBS Interactive
78,995
35
T365 - Tribune
31,532
11
Apple Inc.
75,319
36
ESPN
31,516
12
Viacom Digital
72,415
37
WORDPRESS.COM*
29,934
Ask Network
72,219
38
Meredith Digital
29,532
Demand Media
70,044
39
NETFLIX.COM
29,432
15
eBay
69,087
40
The Washington Post Company
28,217
16
About
64,985
PINTEREST.COM
27,922
17
Comcast NBCUniversal
64,591
42
Disney Online
27,285
Weather Company, The
54,510
43
Everyday Health
27,076
19
VEVO
53,834
44
Conde Nast Digital
26,793
Answers.com Sites
52,483
45
NetShelter Technology Media
26,470
21
Linkedin
52,055
46
Liberty Interactive Corporation
26,054
22
Gannett Sites
48,847
47
AT&T, Inc.
25,811
23
craigslist, inc.
47,900
48
Internet Brands, Inc.
25,276
24
Wal-Mart
39,491
49
SheKnows
25,190
25
Hearst Corporation
39,431
50
Time Warner (Excl. Turner/WB)
24,838
Table 3
Comscore Ad Focus Rankings (U.S.)May 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
ShareThis
209,531
93.7
Google Ad Network**
208,061
93.0
86.2
AT&T AdWorks**
187,959
84.0
Outbrain
188,750
84.4
AOL Advertising**
187,051
83.6
Google
184,939
82.7
Real Media Group - 24/7 Access**
178,837
79.9
FACEBOOK.COM
142,949
63.9
Genome from Yahoo!**
177,366
79.3
YOUTUBE.COM*
133,042
59.5
Specific Media**
173,998
77.8
53.1
ValueClick Networks**
172,844
77.3
MSN
114,985
51.4
Casale Media - MediaNet**
172,605
77.2
45.7
RadiumOne**
167,190
74.7
AMAZON.COM*
91,471
40.9
Microsoft Media Network US**
166,795
74.6
Bing
87,047
38.9
Collective Display**
165,529
74.0
32.3
Exponential - Tribal Fusion**
162,228
72.5
31.3
Cox Digital Solutions - Network**
154,917
69.3
Windows Live
67,159
30.0
Burst Media**
154,247
69.0
29.1
PulsePoint**
150,064
67.1
Blogger
62,810
28.1
Vibrant Media**
148,012
66.2
23.5
Rocket Fuel**
145,190
64.9
MTV Music Group
52,482
AudienceScience**
128,693
57.5
23.3
Federated Media Publisher Network**
125,287
56.0
Meebo
51,193
22.9
Technorati Media**
124,140
55.5
5min Media Platform
49,094
21.9
Weather Channel, The
49,005
Top DSP/SSP/Ad Exchange Entities
21.8
Rubicon Project REVV Platform**
216,691
96.8
CNN
42,458
19.0
Fulcrum5**
170,448
76.6
APPLE.COM
42,144
18.8
engage:BDR**
110,793
49.5
IMDb
39,556
17.7
17.4
17.3
17.2
16.3
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 86.2 percent of the 224 million Internet users in May. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com