2025 State of Programmatic Report
Back-to-School Shopping Kicks Off at Fashion, Accessories and Consumer Goods Sites
Americans Look for Savings at Coupon Sites
RESTON, VA, August 21, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the Comscore MMX service. Back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to Fashion and Accessories sites, as well as Consumer Goods sites for school supplies. Coupon sites also saw pickup as consumers went on the hunt for savings.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)July 2013 vs. June 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Jun-13
Jul-13
% Change
Total Internet : Total Audience
224,318
225,359
0
Services – Coupons
48,406
56,249
16
Lifestyles – Beauty/Fashion/Style
58,907
68,110
Retail – Jewelry/Luxury Goods/Accessories
16,814
19,426
Gambling – Lotto/Sweepstakes
16,933
19,497
15
Lifestyles – Gay/Lesbian
9,832
11,314
Retail – Consumer Goods
25,291
28,416
12
Automotive – Manufacturer
24,252
26,795
10
Automotive – Resources
66,099
72,464
Retail – Tickets
24,319
26,578
9
Travel – Transactions
4,682
5,104
Table 2
Comscore Top 50 Properties (U.S.)July 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Yahoo! Sites
196,564
26
Hearst Corporation
39,445
2
Google Sites
192,251
27
YP Local Media Network
38,394
3
Microsoft Sites
179,595
28
TUMBLR.COM*
38,367
4
Facebook
142,266
29
Federated Media Publishing
37,735
5
AOL, Inc.
117,395
30
TWITTER.COM
36,466
6
Amazon Sites
110,028
31
Adobe Sites
36,016
7
Glam Media
90,067
32
WebMD Health
32,783
8
Wikimedia Foundation Sites
83,435
33
New York Times Digital
32,396
CBS Interactive
81,538
34
ESPN
31,312
Turner Digital
77,244
35
Fox News Digital Network
31,079
11
Apple Inc.
75,338
36
NETFLIX.COM
30,891
Ask Network
75,166
37
WORDPRESS.COM*
30,105
13
eBay
71,924
38
Meredith Digital
29,878
14
Viacom Digital
65,631
39
Disney Online
28,697
Comcast NBCUniversal
64,043
40
T365 - Tribune
28,408
About
58,313
41
Scripps Networks Interactive Inc.
27,963
17
Demand Media
57,436
42
EA Online
26,999
18
VEVO
56,498
43
Alloy Digital Properties
26,274
19
Gannett Sites
54,249
44
NetShelter Technology Media
26,010
20
Linkedin
52,900
45
Time Warner (Excl. Turner/WB)
25,893
21
craigslist, inc.
51,217
46
Conde Nast Digital
25,889
22
Weather Company, The
50,983
47
AT&T, Inc.
25,802
23
Wal-Mart
42,945
48
Everyday Health
25,655
24
YELP.COM
41,880
49
PINTEREST.COM
25,446
25
Answers.com Sites
40,838
50
Target Corporation
25,343
Table 3
Comscore Ad Focus Rankings (U.S.)July 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
87.2
Google Ad Network**
211,485
93.8
ShareThis
196,348
87.1
AT&T AdWorks**
192,581
85.5
Outbrain
192,825
85.6
AOL Advertising**
192,421
85.4
Google
181,529
80.6
Real Media Group - 24/7 Access**
187,234
83.1
FACEBOOK.COM
138,927
61.6
Casale Media - MediaNet**
181,410
80.5
YOUTUBE.COM*
136,344
60.5
Criteo**
180,493
80.1
52.1
ValueClick Networks**
179,950
79.9
MSN
116,201
51.6
Genome from Yahoo!**
176,310
78.2
AMAZON.COM*
94,639
42.0
Federated Media Publisher Network**
176,141
Bing
92,801
41.2
RadiumOne**
173,483
77.0
40.0
Collective Display**
172,853
76.7
33.4
Microsoft Media Network US**
171,143
75.9
Windows Live
62,055
27.5
PulsePoint**
168,968
75.0
Blogger
61,151
27.1
Exponential - Tribal Fusion**
167,267
74.2
25.9
Cox Digital Solutions - Network**
164,604
73.0
25.5
Burst Media**
163,828
72.7
24.1
Specific Media**
162,614
72.2
23.5
Vibrant Media**
154,076
68.4
MTV Music Group
48,195
21.4
Rocket Fuel**
137,185
60.9
Weather Channel, The
45,024
20.0
Technorati Media**
125,895
55.9
CNN
44,380
19.7
RockYou
44,267
19.6
Top DSP/SSP/Ad Exchange Entities
5min Media Platform
43,990
19.5
Rubicon Project REVV Platform**
213,660
94.8
18.6
Fulcrum5**
180,501
18.1
engage:BDR**
150,365
66.7
APPLE.COM
40,773
IMDb
40,548
18.0
WALMART.COM
39,775
17.6
17.0
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in July. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com