2025 State of Programmatic Report
Americans Start Filing Returns, Driving Traffic to Tax SitesPlanning for 2014 Results in Strong Growth for Career and Travel Categories
RESTON, VA, February 24, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the Comscore MMX service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and Travel subcategories experienced strong growth in online visitors, as many started looking for new jobs and planned their late winter and spring getaway destinations.
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)January 2014 vs. December 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Dec-13
Jan-14
% Change
Total Internet : Total Audience
224,057
223,602
0
Business/Finance – Taxes
6,105
24,424
300
Career Services and Development – Job Search
19,936
27,773
39
Travel – Hotels/Resorts
26,014
31,913
23
Travel – Ground/Cruise
11,947
14,371
20
Travel – Transactions
3,058
3,580
17
Travel – Online Travel Agents
26,943
31,279
16
Health – Pharmacy
6,186
7,163
Travel - Information
49,590
57,225
15
Career Services and Development – Career Resources
44,116
50,169
14
Travel – Airlines
23,284
25,963
12
Comscore Top 50 Properties (Desktop Only)January 2014Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Yahoo Sites
192,121
26
Yelp.com
35,196
2
Google Sites
189,226
27
WebMD Health
34,515
3
Microsoft Sites
175,576
28
ESPN
34,253
4
Facebook
141,700
29
Federated Media Publishing
32,645
5
AOL, Inc.
116,951
30
Adobe Sites
31,927
6
Amazon Sites
104,333
31
Tumblr.com*
30,962
7
Glam Media
87,184
32
Dropbox Sites
30,199
8
Turner Digital
74,325
33
Meredith Digital
29,973
9
Wikimedia Foundation Sites
74,317
34
Netflix.com
29,555
10
CBS Interactive
71,608
35
YP Local Media Network
29,364
11
Weather Company, The
69,486
36
Pinterest.com
29,222
Apple Inc.
66,945
37
T365 - Tribune
28,918
13
Ask Network
66,932
38
WordPress.com*
28,891
eBay
65,156
Fox News Digital Network
28,863
Comcast NBCUniversal
63,856
40
Townsquare Media
28,377
About
59,710
41
Conde Nast Digital
28,196
Gannett Sites
55,672
42
New York Times Digital
27,953
18
Linkedin
49,479
43
Time Warner (Excl. Turner/WB)
27,933
19
Demand Media
45,721
44
Defy Media
27,267
craigslist, inc.
41,743
45
Scripps Networks Interactive Inc.
26,309
21
Answers.com Sites
40,249
46
WorldNow Sites
26,098
22
Viacom Digital
39,947
47
BuzzFeed.com
26,097
Twitter.com
39,300
48
TechMedia Network
25,066
24
Hearst Corporation
38,907
49
Dow Jones & Company
24,336
25
Wal-Mart
35,446
50
Target Corporation
23,566
Comscore Ad Focus Rankings (Desktop Only)January 2014Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
217,374
97.2
Google Ad Network**
211,413
94.5
85.9
Advertising.com**
189,799
84.9
ShareThis
183,613
82.1
AT&T AdWorks**
189,208
84.6
Google
180,418
80.7
Real Media Group - 24/7 Access**
184,329
82.4
Outbrain
161,238
72.1
Criteo**
178,794
80.0
Disqus
152,732
68.3
Casale Media - MediaNet**
178,326
79.8
Facebook.com
139,591
62.4
Microsoft Media Network US**
174,425
78.0
YouTube.com
123,216
55.1
ValueClick Networks**
173,067
77.4
52.3
RadiumOne**
169,658
75.9
MSN
110,791
49.5
Genome from Yahoo**
165,285
73.9
Amazon.com*
90,049
40.3
Collective Display**
164,778
73.7
39.0
Burst Media**
164,406
73.5
Bing
79,487
35.5
Cox Digital Solutions - Network**
157,933
70.6
29.9
Exponential - Tribal Fusion**
154,566
69.1
Weather Channel, The
64,024
28.6
Specific Media**
137,993
61.7
Windows Live
62,759
28.1
Rocket Fuel**
119,682
53.5
26.7
Adconion Media Group**
118,246
52.9
24.9
Sourceknowledge Video Network**
111,933
50.1
Blogger
50,923
22.8
Vibrant Media**
111,699
50.0
22.1
Zedo ZincX**
109,855
49.1
20.4
5min Media Platform
40,973
18.3
Top DSP/SSP/Ad Exchange Entities
18.0
Rubicon Project**
214,726
96.0
CNN
39,565
17.7
Fulcrum5**
177,379
79.3
17.6
engage:BDR**
154,138
68.9
IMDb
37,879
16.9
Apple.com
36,330
16.2
15.7
15.4
15.3
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 85.9 percent of the 224 million Internet users in January. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com