Comscore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for January 2014

Americans Start Filing Returns, Driving Traffic to Tax Sites
Planning for 2014 Results in Strong Growth for Career and Travel Categories

RESTON, VA, February 24, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the Comscore Media Metrix service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and Travel subcategories experienced strong growth in online visitors, as many started looking for new jobs and planned their late winter and spring getaway destinations. 

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
January 2014 vs. December 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix

 

 

 Total Unique Visitors (000)
Dec-13 Jan-14 % Change
Total Internet : Total Audience  224,057 223,602 0
Business/Finance – Taxes 6,105 24,424 300
Career Services and Development – Job Search 19,936 27,773 39
Travel – Hotels/Resorts 26,014 31,913 23
Travel – Ground/Cruise 11,947 14,371 20
Travel – Transactions 3,058 3,580 17
Travel – Online Travel Agents 26,943 31,279 16
Health – Pharmacy 6,186 7,163 16
Travel - Information 49,590 57,225 15
Career Services and Development – Career Resources 44,116 50,169 14
Travel – Airlines 23,284 25,963 12
Comscore Top 50 Properties (Desktop Only)
January 2014
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Rank Property

Unique Visitors

(000)

   Rank Property

Unique Visitors

(000)
  Total Internet : Total Audience  223,602        
1 Yahoo Sites 192,121   26 Yelp.com 35,196
2 Google Sites 189,226   27 WebMD Health 34,515
3 Microsoft Sites 175,576   28 ESPN 34,253
4 Facebook 141,700   29 Federated Media Publishing 32,645
5 AOL, Inc. 116,951   30 Adobe Sites 31,927
6 Amazon Sites 104,333   31 Tumblr.com* 30,962
7 Glam Media 87,184   32 Dropbox Sites 30,199
8 Turner Digital 74,325   33 Meredith Digital 29,973
9 Wikimedia Foundation Sites 74,317   34 Netflix.com 29,555
10 CBS Interactive 71,608   35 YP Local Media Network 29,364
11 Weather Company, The 69,486   36 Pinterest.com 29,222
12 Apple Inc. 66,945   37 T365 - Tribune 28,918
13 Ask Network 66,932   38 WordPress.com* 28,891
14 eBay 65,156   39 Fox News Digital Network 28,863
15 Comcast NBCUniversal 63,856   40 Townsquare Media 28,377
16 About 59,710   41 Conde Nast Digital 28,196
17 Gannett Sites 55,672   42 New York Times Digital 27,953
18 Linkedin 49,479   43 Time Warner (Excl. Turner/WB) 27,933
19 Demand Media 45,721   44 Defy Media 27,267
20 craigslist, inc. 41,743   45 Scripps Networks Interactive Inc. 26,309
21 Answers.com Sites 40,249   46 WorldNow Sites 26,098
22 Viacom Digital 39,947   47 BuzzFeed.com 26,097
23 Twitter.com 39,300   48 TechMedia Network 25,066
24 Hearst Corporation 38,907   49 Dow Jones & Company 24,336
25 Wal-Mart 35,446   50 Target Corporation 23,566
Comscore Ad Focus Rankings (Desktop Only)
January 2014
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  223,602 100.0          
1 AddThis 217,374 97.2   1 Google Ad Network** 211,413 94.5
2 Yahoo Sites 192,121 85.9   2 Advertising.com** 189,799 84.9
3 ShareThis 183,613 82.1   3 AT&T AdWorks** 189,208 84.6
4 Google 180,418 80.7   4 Real Media Group - 24/7 Access** 184,329 82.4
5 Outbrain 161,238 72.1   5 Criteo** 178,794 80.0
6 Disqus 152,732 68.3   6 Casale Media - MediaNet** 178,326 79.8
7 Facebook.com 139,591 62.4   7 Microsoft Media Network US** 174,425 78.0
8 YouTube.com 123,216 55.1   8 ValueClick Networks** 173,067 77.4
9 AOL, Inc. 116,951 52.3   9 RadiumOne** 169,658 75.9
10 MSN 110,791 49.5   10 Genome from Yahoo** 165,285 73.9
11 Amazon.com* 90,049 40.3   11 Collective Display** 164,778 73.7
12 Glam Media 87,184 39.0   12 Burst Media** 164,406 73.5
13 Bing 79,487 35.5   13 Cox Digital Solutions - Network** 157,933 70.6
14 Ask Network 66,932 29.9   14 Exponential - Tribal Fusion** 154,566 69.1
15 Weather Channel, The 64,024 28.6   15 Specific Media** 137,993 61.7
16 Windows Live 62,759 28.1   16 Rocket Fuel** 119,682 53.5
17 About 59,710 26.7   17 Adconion Media Group** 118,246 52.9
18 Gannett Sites 55,672 24.9   18 Sourceknowledge Video Network** 111,933 50.1
19 Blogger 50,923 22.8   19 Vibrant Media** 111,699 50.0
20 Linkedin 49,479 22.1   20 Zedo ZincX** 109,855 49.1
21 Demand Media 45,721 20.4    
22 5min Media Platform 40,973 18.3   Top DSP/SSP/Ad Exchange Entities
23 Answers.com Sites 40,249 18.0   1 Rubicon Project** 214,726 96.0
24 CNN 39,565 17.7   2 Fulcrum5** 177,379 79.3
25 Twitter.com 39,300 17.6   3 engage:BDR** 154,138 68.9
26 IMDb 37,879 16.9    
27 Apple.com 36,330 16.2  
28 Yelp.com 35,196 15.7  
29 WebMD Health 34,515 15.4  
30 ESPN 34,253 15.3  

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 85.9 percent of the 224 million Internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
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