The State of Social Media
First Publisher MailOnline Reaches Unduplicated Audience of 100 Million Visitors Across Desktop, Smartphones, and Tablets Around the World
London, 31 March 2014 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets.
This global audience number leverages Comscore’s proprietary multi-platform audience de-duplication methodology combined with comprehensive tagging to produce a measure of unique people being reached across the globe.
This initiative was tested in partnership with the leading News & Information property MailOnline, which had already tagged extensively with Comscore.
Using the new measure, MailOnline’s unduplicated global audience was recorded at 100.5 million visitors for January 2014 - a full 63 percent higher than MailOnline’s Comscore-measured global desktop-only audience of 61.6 million.
This single audience metric represents the unduplicated reach across PCs, laptops, smartphones and tablets and accounts for website, app and video audiences.
Comscore now plans to offer this capability to other leading media brands with a global footprint.
“As more and more websites compete in a global marketplace, we are very excited to provide a credible and independent international audience reach number across all platforms and geographies,” said Mike Pilcher, Senior Vice President Sales EMEA at Comscore.
“We believe this approach offers great potential to other global media brands seeking to present their full offering to pan-national advertisers and their agencies.”
Stephen Kinsella, Head of Analytics at MailOnline said: “As the world’s largest English-language newspaper site*, with more than 50 percent of MailOnline’s traffic now coming from outside of the UK, it is especially important for us to demonstrate the breadth of our audience across the globe.
“Additionally, with a huge and growing proportion of our traffic coming from non-PC devices such as smartphones and tablets, it is commercially vital to both understand these incremental audiences and be able to represent them fully to the global media buying community.
Comscore’s expertise in digital measurement, including their detailed understanding of consumers’ digital media consumption, web analytics and platform overlap, made this an ideal initiative for MailOnline to support.”
*Source: Comscore MMX, Worldwide, January 2014, Newspapers Category
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About MailOnlineMailOnline ( www.dailymail.co.uk) is a division of UK-based DMGT, an international portfolio of digital, information, media and events businesses, which employs over 12,000 people and is listed on the London Stock Exchange (LSE: DMGT.L).
For people who want to be part of the world’s conversation MailOnline is a next generation popular news stream driven by the instincts of seasoned journalists and continually optimized with real-time data. MailOnline has one of the web's most advanced advertising programs incorporating nearly every form of advertising from mobile, social and video, to native and ecommerce, with plans for more. Its robust analytics assure a brand-friendly environment currently enjoyed by some of today’s top global advertising brands. In candid video interviews, visitors call the site “addictive, revealing, funny, honest, and probing.”
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