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Acknowledged as an industry-leading solution, Digital Analytix® was selected to deliver powerful insights that will drive improvements to Globo.com’s Digital Content strategy.
São Paulo, Brazil, January 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Comscore Digital Analytix® has been selected by Globo.com as a source of analytics in order to obtain real-time insights in to their growing online video audience.
Initially, Comscore Digital Analytix attracted the attention of Globo.com due to the robust video measurement and optimization solutions provided by Digital Analytix Stream Sense, an industry leading streaming content module. Globo.com is now able to incorporate highly accurate and comprehensive online video analytics capabilities into their analytics mix. Additionally, the Digital Analytix platform provides an incredible value for more complex and comprehensive implementations, including their future plans to integrate multi-platform capabilities.
Comscore Digital Analytix is an integrated, digital media analytics platform that ingests, validates and enables fast, granular processing of unstructured data, providing rapid insights that lead to better decision making. Because it is built to capture multi-platform and disparate raw data sets, Digital Analytix clients have the power to query, analyze and act, in real time, on their business-critical insights to manage digital assets, optimize digital properties and monetize their audiences.
“Even with complex data processed in extremely high volume, Comscore Digital Analytix delivers clear and actionable insights helping our clients build their audience and improve engagement,” said Alex Banks VP Latin America for Comscore. “Our partners at Globo.com continue to see the value our Digital Analytix platform adds to their business helping them optimize resources and better understand their audience’s real-time behavior across multiple devices.”
"We chose Comscore Digital Analytics because we believe that the tool is robust and has a pricing model compatible with the complexity of information and growth projections we need," said Leandro Gejfinbein, Head of Market Intelligence and Analytics Globo.com. "In addition, it is a very flexible tool which can provide us custom reports and integration with any type of structured data."
Digital Analytix Stream Sense leverages the full capabilities of the analytics solution, such as segmentation, and delivers custom reports before and after content consumption. Once Stream Sense is implemented, Globo.com expects real-time analytics reports focused on browser behavior which will allow them to optimize messaging and make advertising spend more effective.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About Globo.comGlobo.com is a portal and web services belonging to the largest media group in Latin America, Grupo Globo. From the pillars news, sports, entertainment, technology and videos, Globo.com offers almost 700 sites and channels, with a monthly audience of over 50 million people. For more information, please visit www.globo.com
Beatriz VieiraRegional Marketing Manager, EMEAComscore, Inc.+44 207 099 1760worldpress@comscore.com