#RIPGRPs: Evolving the Metrics That Move Us Forward
Comscore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key Comscore advertising metrics directly in programmatic trading platforms. This is the first offering f... Read more
Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Comscore Digital Analytix® has been selected by Globo.com as a source of analytics in orde... Read more
Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audienc... Read more
Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released Japan data from the Comscore Video Metrix® service, showing that Google Sites, FC2 inc. and Kadokawa... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced that Joan M. Lewis, formerly Senior Vice President of Global Consumer and Market Knowledge at The Procter & Gamble Company, has been appointed... Read more
Comscore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season. For the holiday season, $... Read more
Comscore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of Comscore validated Campaign Essentials™ (vCE®), the first digital measureme... Read more