Global Facebook Viewability Reporting Going Live in Comscore validated Campaign Essentials
Addition of Video Viewability and Engagement Metrics Provides Clients with a More Complete View of Campaign Performance
RESTON, VA, September 09, 2016 – Comscore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability and engagement metrics – including completion rates, audibility and time in-view – for video campaigns running on Facebook across both desktop and mobile platforms, with display campaign metrics to follow. Availability of this data in the vCE® platform gives clients a more complete view of their overall campaign performance.
“We are pleased to now be including Facebook viewability data in Comscore vCE,” said Timur Yarnall, Senior Vice President at Comscore. “Clients get a more complete view of ad viewability for their desktop and mobile campaigns that will give them even greater confidence in their digital advertising investment.”
The partnership between Comscore and Facebook was originally announced earlier this year (http://www.comscore.com/Insights/Press-Releases/2016/4/Comscore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights).
To learn more about vCE®, please visit: http://www.comscore.com/Products/Advertising-Analytics.
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
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