Comscore to Be Featured During NYC Television Week
RESTON, VA, October 18, 2017 – Comscore today announced that it will be featured at the NYC Television Week conference during speaking events at the Sheraton Times Square New York Hotel.
On Wednesday, October 18, Comscore’s SVP of Commercial Cathy Hetzel will present at the Advanced Advertising Summit. Hetzel’s presentation, “New World, New Model: Acting on Trends in a New TV Ecosystem,” will begin at 11:35 a.m.
On Thursday, October 19, Comscore’s SVP of Marketing Solutions Aaron Fetters will present at the TV Data Summit. Fetters’ presentation, “Metrics that Matter,” will begin at 9 a.m. Following his presentation, Comscore’s SVP of National Television Carol Hinnant, will be featured on a panel discussion during the Hispanic Television Summit. The panel, which will cover Hispanic-targeted advertising, will start at 10 a.m.
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.