Comscore Signs Expansion Agreement with Turner
Turner leverages Comscore’s Advanced Audiences™ to help advertisers better target relevant consumers
RESTON, VA, January 16, 2018 – Comscore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and Comscore’s Advanced Audiences™ segmentation. Turner already subscribes to Comscore’s video on demand and core digital Media Metrix services.
With this expansion, the company can combine household-level TV tuning information with consumer behavior data from third-party segmentation providers to go beyond traditional age/gender demographics. This allows potential advertisers to better target more relevant audiences, ensuring ads are being seen by the consumers they want to reach.
“For half a decade, Turner has been at the forefront of developing solutions that harness the power of data and deliver for advertisers new ways to plan, buy and evaluate the impact of their ad investments,” said Dan Aversano, senior vice president of ad innovation and programmatic solutions at Turner Ignite. “Partners like Comscore have helped bolster those efforts, as audience targeting continues to become central to how marketers more precisely reach consumers.”
“We are thrilled to grow our relationship with Turner,” said Comscore’s SVP of National Television Sales, Carol Hinnant. “Turner is one of the biggest players in broadcasting, so this agreement only further highlights the value of advanced audiences. It’s good for advertisers, it’s good for networks, and it’s good for the industry.”
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
About Turner Ad Sales
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, SuperDeluxe, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men's Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
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