2022 State of Streaming
Mobile Metrix® ensures the complete and actionable measurement of the mobile ecosystem in the UK
LONDON, 15 November 2018 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that UKOM (UK Online Measurement Ltd) has fully approved its mobile audience measurement solution Comscore Mobile Metrix® in the UK. UKOM is the industry organisation that sets and governs the standard for UK online audience measurement.
Mobile Metrix® uses Comscore’s Unified Digital Measurement™ (UDM) methodology for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to enable detailed insights into unduplicated audiences’ sizes across apps and browsers. The current (October 2018) mobile panel counts 13,700 devices in-tab, which Comscore estimates is the largest mobile panel of its kind in the UK for a national digital audience measurement currency project.
Today, we see UK consumers spend nearly 20 hours a week on mobile devices. It is therefore increasingly important for advertisers, agencies and content owners to understand who these consumers are, how they are accessing content and what they are consuming,” said Michael Craig, vice president of UK sales at Comscore. “We are thrilled that UKOM has fully approved our Mobile Metrix® solution and we look forward to continuing to provide best-in-class audience measurement to the UK market.”
“We congratulate Comscore on this milestone,” said Ian Dowds, CEO of UKOM. “Mobile devices are continuing to reshape consumers’ online usage habits in many ways. UKOM has worked closely with Comscore to review and progress their mobile measurement solution and we applaud Comscore for their commitment to provide and promote a superior quality measurement environment for the buying and selling of digital metrics.”
The evolution of Comscore’s digital mobile measurement product Mobile Metrix®, which was launched in 2015 in the UK, allows clients insights into:
For more information on Comscore Mobile Metrix®, please contact us.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more about Comscore here.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov). Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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