Comscore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes
Comscore’s massive and passive television measurement services now report from nearly one in every four U.S. TV households, more than a 40 percent increase
RESTON, VA, February 20, 2018 – Comscore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, Comscore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (#2) and Dallas-Fort Worth (#5), and nearly one in every four TV homes nationally.
“This expansion highlights Comscore’s dedication to providing the industry with a complete and stable television measurement currency,” said Bill Livek, executive vice-chairman and president at Comscore. “With our increasingly granular information, we continue to expand and innovate around our well known advanced audiences, which allows our clients to more effectively plan, transact and evaluate their advertising efforts in today’s dynamic and ever-evolving viewing environment.”
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local markets, Comscore is committed to being the industry’s trusted source for passively-collected television viewing data. Comscore is also a leader in Advanced Audiences™, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at the local and national levels to effectively find and reach their ideal audiences to maximize their success.
What the Industry is Saying:
“As a client of Comscore’s national TV product and a founding member of OpenAP, Fox Networks Group is excited to hear about this expansion. The addition of nine million households to Comscore’s measurement footprint strengthens the advanced audience segments and offers the most robust match rate available.”
Noah Levine, SVP, advertising data and technology solutions at Fox Networks Group
“Over the past several years, GroupM has used advanced audience combined with Comscore’s national TV data to guide clients’ video investments, advancing the targetability of national video. Comscore’s expansion to more than 30 million households will open up new uses for and enhance the utility of this data in an increasingly fragmented national and local video environment.”
Lyle Schwartz, managing partner at GroupM
“Since 2010, Raycom has relied on the stability of Comscore’s local TV ratings and today we use Comscore in every Raycom market. Comscore’s significant expansion of its measurement footprint across the U.S. is further proof of the company’s ongoing investment in the future of local TV and improved measurement methodologies.”
Pat LaPlatney, CEO of Raycom Media
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market under (OTC:SCOR). For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, Comscore’s expectations as to the impact of TV Essentials and the broader family of products on the success of Comscore’s business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, Comscore’s ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to Comscore’s respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that Comscore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.