- January 23, 2017

Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted Comscore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20 and November 30, 2016. The issue has since been resolved, and Comscore has released its revised monthly ranking of U.S. online activity at the Top 50 digital media properties for October and November 2016 based on data from Comscore Media Metrix® Multi-Platform.

The two properties affected by this data revision are WashingtonPost.com and BuzzFeed.com. With the revised data, WashingtonPost.com would have ranked as the 17th largest multi-platform property in October with 106 million unique visitors, while BuzzFeed.com would have ranked 29th with 77.4 million unique visitors. In November, WashingtonPost.com would have ranked as the 19th largest multi-platform property with 106.8 million unique visitors, and BuzzFeed.com would have ranked 35th with 72.7 million unique visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
October 2016
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

   Rank Property

Unique Visitors/Viewers

(000)
  Total Internet : Total Audience  257,549        
1 Google Sites 246,359   26 PayPal 84,479
2 Facebook 207,047   27 Netflix Inc. 83,261
3 Yahoo Sites 206,604   28 Yelp 82,175
4 Microsoft Sites 193,829   29 BuzzFeed.com** 77,366
5 Amazon Sites 182,151   30 Zillow Group 76,469
6 CBS Interactive 165,446   31 Fox News Digital Network 76,208
7 Comcast NBCUniversal 163,586   32 WordPress.com* 73,953
8 AOL, Inc. 158,813   33 Meredith Digital 72,436
9 Apple Inc. 150,074   34 Vox Media 71,419
10 Turner Digital 139,220   35 TripAdvisor Inc. 71,128
11 Time Inc. Network (U.S) 129,077   36 Adobe Sites 70,894
12 Linkedin 121,371   37 VICE Media 69,678
13 Wikimedia Foundation Sites 118,778   38 AdThrive Sites 68,860
14 USA TODAY Network 115,013   39 Mail Online / Daily Mail 68,257
15 Hearst 109,975   40 Cox Enterprises Inc. 67,999
16 Twitter 109,239   41 Snapchat, Inc 67,911
17 WashingtonPost.com** 106,008   42 SheKnows Media 67,363
18 Weather Company, The 104,517   43 Vimeo 66,668
19 eBay 102,140   44 ABC-Freeform Media Group 65,761
20 New York Times Digital 101,545   45 WebMD Health† 64,193
21 ESPN 99,295   46 Target Corporation 62,146
22 Pinterest.com 94,574   47 craigslist, inc. 61,580
23 Wal-Mart 93,923   48 tronc 60,776
24 Conde Nast Digital 93,140   49 Dictionary.com Network 60,195
25 Pandora.com 85,382   50 Tribune Media 60,045

 

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
November 2016
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

   Rank Property

Unique Visitors/Viewers

(000)
  Total Internet : Total Audience  257,067        
1 Google Sites 246,163   26 Fox News Digital Network 85,869
2 Facebook 208,972   27 Meredith Digital 82,093
3 Yahoo Sites 205,663   28 Weather Company, The 81,899
4 Microsoft Sites 188,735   29 Netflix Inc. 81,803
5 Amazon Sites 184,122   30 Yelp 77,039
6 CBS Interactive 167,713   31 Snapchat, Inc 76,822
7 Comcast NBCUniversal 167,354   32 Target Corporation 76,046
8 AOL, Inc. 159,942   33 CafeMedia Network 74,686
9 Turner Digital 151,886   34 Vox Media 74,260
10 Apple Inc. 144,248   35 BuzzFeed.com** 72,690
11 Time Inc. Network (U.S) 128,191   36 VICE Media 72,025
12 USA TODAY Network 122,452   37 Zillow Group 70,494
13 New York Times Digital 117,944   38 WordPress.com* 69,806
14 Linkedin 116,144   39 Mail Online / Daily Mail 69,491
15 Wikimedia Foundation Sites 114,028   40 SheKnows Media 66,780
16 Hearst 111,108   41 Adobe Sites 66,381
17 Wal-Mart 111,097   42 Disney Online 64,042
18 Twitter 109,046   43 TripAdvisor Inc. 63,661
19 WashingtonPost.com** 106,793   44 Vimeo 63,305
20 eBay 105,188   45 Cox Enterprises Inc. 62,809
21 Conde Nast Digital 103,546   46 ABC-Freeform Media Group 62,666
22 ESPN 101,844   47 Scripps Networks Interactive Inc. 61,981
23 Pinterest.com 91,558   48 Business Insider 61,655
24 PayPal 87,250   49 Fusion Media Group 60,084
25 Pandora.com 85,993   50 WebMD Health† 59,734

* Entity has assigned some portion of traffic to other syndicated entities.
** WashingtonPost.com and BuzzFeed.com are among the small number of publishers affected by an issue with Facebook Instant Articles reporting for iPhone consumption. These numbers were revised on January 23, 2017.
† Due to a measurement tagging issue affecting WebMD, this property’s audience is understated for October and November 2016. The issue was resolved in mid-December, and January 2017 data will reflect normal measurement.

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