2025 State of Programmatic Report
Last month, Facebook uncovered an issue that impacted Comscore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20 and November 30, 2016. The issue has since been resolved, and Comscore has released its revised monthly ranking of U.S. online activity at the Top 50 digital media properties for October and November 2016 based on data from Comscore Media Metrix® Multi-Platform.
The two properties affected by this data revision are WashingtonPost.com and BuzzFeed.com. With the revised data, WashingtonPost.com would have ranked as the 17th largest multi-platform property in October with 106 million unique visitors, while BuzzFeed.com would have ranked 29th with 77.4 million unique visitors. In November, WashingtonPost.com would have ranked as the 19th largest multi-platform property with 106.8 million unique visitors, and BuzzFeed.com would have ranked 35th with 72.7 million unique visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)October 2016Total U.S. – Home and Work LocationsSource: Comscore Media Metrix Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
257,549
1
Google Sites
246,359
26
PayPal
84,479
2
Facebook
207,047
27
Netflix Inc.
83,261
3
Yahoo Sites
206,604
28
Yelp
82,175
4
Microsoft Sites
193,829
29
BuzzFeed.com**
77,366
5
Amazon Sites
182,151
30
Zillow Group
76,469
6
CBS Interactive
165,446
31
Fox News Digital Network
76,208
7
Comcast NBCUniversal
163,586
32
WordPress.com*
73,953
8
AOL, Inc.
158,813
33
Meredith Digital
72,436
9
Apple Inc.
150,074
34
Vox Media
71,419
10
Turner Digital
139,220
35
TripAdvisor Inc.
71,128
11
Time Inc. Network (U.S)
129,077
36
Adobe Sites
70,894
12
Linkedin
121,371
37
VICE Media
69,678
13
Wikimedia Foundation Sites
118,778
38
AdThrive Sites
68,860
14
USA TODAY Network
115,013
39
Mail Online / Daily Mail
68,257
15
Hearst
109,975
40
Cox Enterprises Inc.
67,999
16
Twitter
109,239
41
Snapchat, Inc
67,911
17
WashingtonPost.com**
106,008
42
SheKnows Media
67,363
18
Weather Company, The
104,517
43
Vimeo
66,668
19
eBay
102,140
44
ABC-Freeform Media Group
65,761
20
New York Times Digital
101,545
45
WebMD Health†
64,193
21
ESPN
99,295
46
Target Corporation
62,146
22
Pinterest.com
94,574
47
craigslist, inc.
61,580
23
Wal-Mart
93,923
48
tronc
60,776
24
Conde Nast Digital
93,140
49
Dictionary.com Network
60,195
25
Pandora.com
85,382
50
Tribune Media
60,045
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)November 2016Total U.S. – Home and Work LocationsSource: Comscore Media Metrix Multi-Platform
257,067
246,163
85,869
208,972
82,093
205,663
81,899
188,735
81,803
184,122
77,039
167,713
76,822
167,354
76,046
159,942
CafeMedia Network
74,686
151,886
74,260
144,248
72,690
128,191
72,025
122,452
70,494
117,944
69,806
116,144
69,491
114,028
66,780
111,108
66,381
111,097
Disney Online
64,042
109,046
63,661
106,793
63,305
105,188
62,809
103,546
62,666
101,844
Scripps Networks Interactive Inc.
61,981
91,558
Business Insider
61,655
87,250
Fusion Media Group
60,084
85,993
59,734
* Entity has assigned some portion of traffic to other syndicated entities.** WashingtonPost.com and BuzzFeed.com are among the small number of publishers affected by an issue with Facebook Instant Articles reporting for iPhone consumption. These numbers were revised on January 23, 2017.† Due to a measurement tagging issue affecting WebMD, this property’s audience is understated for October and November 2016. The issue was resolved in mid-December, and January 2017 data will reflect normal measurement.
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