- May 4, 2017

Local TV Will Take National Spending: Comscore’s Walsh

Comscore's local TV EVP Steven Walsh says Local TV is a $22bn industry and it’s only going to get larger.

Comscore’s 100 million-person US panel is going to be merged with a tagged approach to measurement so that TV operators can count viewers, even if they are watching from out-of-market using a digital device.