- September 24, 2019

The Future of Addressable TV

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Addressable TV advertising is quickly becoming a vital part of the media mix because of its capability to help advertisers target customized TV ads at individual households based on known data characteristics.

Comscore's Scott Worthem, SVP Strategic Partnerships, recently sat down with Beet.TV to discuss the future of addressable advertising and shares two things he believes will increase addressability's scale.