Currency for How Media Actually Works Today
Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week
As millions stay home, home furnishing sites see record spend and visitatio...
Local TV Shines As Viewers Seek Pandemic News
In the newest installment of Comscore’s “Advancing Toward a Common TV Measurement Currency” leadership series, Carat’s SVP and Group Director of local media activation discusses the prominence of loca...
Global perspectives: Digital and CTV trends to watch in 2021
TV Needs an Impression-Based Currency for Pay-Per-Performance
The State of Social Video
It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more atten...
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Global State of Mobile
The Power of Sports Storytelling
What will viewers watch on election night in battleground markets?
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
Fearmongering in CTV Advertising
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability