Currency for How Media Actually Works Today
The Consumer Centric Measurement Revolution
What social marketers need to know for this year’s holiday sales
Game on! The FIFA World Cup kicks off
The 2022 FIFA World Cup is about to start, just as soccer is gaining traction in the U.S.: the number of Americans who consume soccer-related content has increased by 10 million unique visitors in the...
What are Marvel's Top 5 Opening Weekends of all-time?
Revving Up Your Social Revenue
World Series 2022 is a Home Run Across Screens
Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users sp...
Taylor Swift’s Midnights Takes Social by Storm
Do you have your Halloween costume yet?
The Comscore Interview - Joe Garel VP of Film for Cinépolis
Banking in 2022: Digital-first or Dead Last
Ignite Your Social Audience with Comscore's Personas
Traffic to health apps has increased by 29 percent since 2018...
BeReal: who are these friends for real?
Online Mental Health by the Numbers
Tampa-St. Petersburg Residents Brace for Fall
Comscore’s Personas: Taking content creation to a whole new level
Recruiting with a Marketing Mindset
A Sports Filled Week in the Queen City