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TikTok reaches over 100M users in the U.S. alone, and has grown almost threefold in the past year. Marketers are eager to make the most of this rapidly growing platform…but it is still early days when...

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Roblox reached a valuation of $36 billion in March 2021—surpassing its DPO reference price by 44%. Strong growth and high penetration in two key age groups highlight the potential of its user genera...

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The Clear, but Disparate Impact of Covid-19

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Effectively Measuring Branded Content Marketing on Social

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The State of Theatrical Releases with Universal Pictures’ Jim Orr