- April 20, 2021

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV and Market-Based Insights

Agusto Alarco
Agusto Alarco
Senior Director, Client Insights
Ryan Wright
Ryan Wright
Sales Director, Brand Direct

In recent months, an increasing amount of audiences have been watching national and local TV during the day, in addition to streaming and consuming digital content.

This has created a broader convergence of traditional and new platforms. In addition, local TV advertising has become more sophisticated, and ad spend is making a comeback in 2021. Comscore’s advanced TV measurement tools reveal insights in viewership trends today and during the last Olympics, to help media buyers with their upcoming decisions. So, what happened during Rio 2016?

Contact us today to learn how Comscore's local media measurement tools can help you effectively plan and buy advertising that reaches your target audience.

Local TV Measurement

Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.

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