More Insights

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Typically advertisers will requ...

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much fricti...

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Realizing the Promise of Programmatic through Comscore Industry Trust

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

Lessons Learned: Maximizing Returns with Digital Media