Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low inciden...
It’s been a busy time. Last week on Tuesday morning I landed at O’Hare at 6:00 am following a week in Brazil meeting with clients and speaking at Digital Age 2.0 - a terrific conference in Sao Paulo o...