#RIPGRPs: Evolving the Metrics That Move Us Forward
Comscore at the NewFronts: UbiquiTV is the New Reality
The Multi-Platform World is Complex…How Do We Measure It?
How Multi-Screen Consumers Are Changing Media Dynamics
Comscore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research l...
Surviving the Upfronts in a Cross-Media World
Next-Generation Strategies for Advertising to Millennials
Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1
Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK. Channel 4 had the lar...
Who Is Watching Video on Their Mobile
Men More Difficult to Persuade with Advertising than Women
What Would Don Draper Do In A Digital World
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses
Great Expectations: How Advertising for Original Scripted TV Programming Wo...
The Click and Affiliate Marketing
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet
The Now is Time