More Insights

Investing in Uncertainty: Brokerage Shopping during Coronavirus

Consumer Trends in Online Retail Continue to Shift During the Coronavirus P...

Travel Categories Continue to Highlight Major Downturn During Pandemic

As the COVID-19 pandemic took hold of the globe these past weeks, we’ve continued to see the downturn in visitation to travel sites. With society still adhering to social distancing guidelines, consum...

Cooking and Organizing Are Top Screenless Activities During Pandemic

Retail Categories Continue to Highlight Major Shifts during Pandemic

Digital Commerce Outlook: What Does $133 Billion in Holiday Spending Mean f...

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consu...

After an Incredible Ride, What's Down the Road for Auto?

The Emerging Electric Vehicle

The Reports of My Death Have Been Greatly Exaggerated

Programmatic Playbook: Demographic Segments

Holiday Audience Segment

Unlocking the Addressable Future

The Future of Addressable TV

TV is dead: or is it just maturing?

Make the Most of Fall Premiere Season

Brand activism: do consumers care?

Stereotypes in Advertising: A help or a hindrance

Measuring and Optimizing Programmatic KPIs