AI Intelligence Report
What’s your cookie-free targeting strategy?
Cookieless Audience Targeting Partnership Series
What happens to ad targeting if user tracking goes away?
On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising
Comscore Reveals how the Pandemic has Changed Consumer Behavior
What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? H...
Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...
Innovations in Podcasts: Q&A between Comscore and AdsWizz
CTV Advertising: What Every Advertiser Needs to Know to Stay Ahead
Context & Audiences, Targeting In Tandem
Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News
Contextual Targeting for Advertising on Connected TV
The Emerging Electric Vehicle
CCPA & Effective Marketing Are Not Mutually Exclusive
Lift Off: Brand Research in the Cross-Platform Age
Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
Selecting Segments Amid Programmatic Clutter