2025 State of Programmatic Report
The advertising landscape is undergoing a significant shift towards privacy-conscious practices. Read more
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
2024 State of Privacy in Advertising
Automotive Vertical Segment Guide
Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
Making the Right Bets When It Comes to Programmatic
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
5 Surprising Audiences Watching the Big Game
Strategies that Win: The New Year Sports Segment Guide
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising