2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
2024 State of Privacy in Advertising
Automotive Vertical Segment Guide
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the depre...
Making the Right Bets When It Comes to Programmatic
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
Strategies that Win: The New Year Sports Segment Guide
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising
Spooky Stats: Halloween Costume Shopping Trends