More Insights

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

A New Model For Cross-Platform Measurement

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Timur Yarnall, SVP Advertising Platforms & Corporate Development at Comscore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was o...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisti...

Comscore Q1 2016 Advertising Benchmarks

Will digital ads outpace TV?

Is the Future of TV Programmatic?

AppNexus Joins Comscore Industry Trust

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Realizing the Promise of Programmatic through Comscore Industry Trust

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

Transparency and Data Branding in the Age of Programmatic

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting