A New Model For Cross-Platform Measurement
Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
Topics in his presentation include:
- The need for a new model
- De-duplication of audiences
- Targeting with advanced audiences
- Programmatic and addressable advertising