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Cross-Platform: A Reality Check

Brave New Digital World: From Content to Commerce

UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require adver...

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measur...

Multi-Platform Media Usage is Not a Zero Sum Game

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increa...

Power of Like CPG

Changing How the World Sees Digital Advertising

Creative is King When Targeting Millennials

What Are Your Segments Doing Online?