The State of Social Media
With 1 in every 8 online CPG ads socially-enabled, marketers see value in social media marketing, but still struggle to actually quantify that value. In The Power of Like and The Power of Like 2 whitepapers, Comscore explores how to measure reach and consumer engagement on social networks.
In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency and GRPs with Comscore Social Essentials.
Some insights reviewed in this presentation: