Audience Recommendations for Every Vertical
Solving for X: The Power of Combined TV and Digital
Hulu Total Audience Measurement Across Platforms
Measuring Multichannel Marketing
David Shiffman, SVP, Comscore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go l...
Food & Restaurants
Special Event Marketing on Social
Upping the Ante on NHT
Over the past several years, Comscore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining t...
Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...
When Mobile Web Dominates Apps in an App-Dominated World
Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
From TV to Total Video: How Integrated Video Planning Can Transition Advert...
The Digital World in Focus
2013 Peru Digital Future in Focus
State of the U.S. Online Retail Economy Q2 2013
MMX Multi-Platform: The Next Generation of Digital Audience Measurement
Brave New Digital World: From Content to Commerce
State of US Internet in Q1 2012
Linda Abraham about global digital trends
Younger Generations Drive Latin American and Asian Online Markets