2024 State of Gaming Report
How local agencies and stations use advanced audiences to drive impact
Why scale is crucial for reliable local market measurement
The Future of CTV Advertising Panel
Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies...
"Measuring Television in the Programmatic Age" – Comscore in the Journal of...
Advanced TV Targeting Early In A Mega Trend
Understanding Parents Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this October 2016 edition, the topic is "Parenthood".
Millennials going mobile
Solving for X: The Power of Combined TV and Digital
Hulu Total Audience Measurement Across Platforms
Measuring Multichannel Marketing
Food & Restaurants
Special Event Marketing on Social
Upping the Ante on NHT
Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...
When Mobile Web Dominates Apps in an App-Dominated World
Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
From TV to Total Video: How Integrated Video Planning Can Transition Advert...
The Digital World in Focus