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Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by...

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Coronavirus pandemic and online behavioural shifts

Media Consumption during the Coronavirus Pandemic

A top-level look at how the COVID-19 pandemic is affecting audience and consumer behavior across platforms.

Why cross-platform measurement is crucial to success

How local agencies and stations use advanced audiences to drive impact

Why scale is crucial for reliable local market measurement

The Future of CTV Advertising Panel

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Advanced TV Targeting Early In A Mega Trend

Understanding Parents Online

Millennials going mobile

Solving for X: The Power of Combined TV and Digital

Hulu Total Audience Measurement Across Platforms

Measuring Multichannel Marketing

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