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Measuring Multichannel Marketing

David Shiffman, SVP, Comscore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go l...

Upping the Ante on NHT

Over the past several years, Comscore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining t...