#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Flexible by Design: Building Standards That Fit a Multi-Currency World
Comscore TV Personification
Optimizing Outcomes Through Reaching Audiences Cross-Screen
The Cannes Lions Festival of Creativity showcased the rapid pace of the media and advertising industry in 2024. We’re at the peak of consumer consumption across all channels, formats, and devices, put...
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Unlocking Potential at the Upfronts
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...