Audience Recommendations for Every Vertical
Innovations in Podcasts: Q&A between Comscore and AdsWizz
CTV Advertising: What Every Advertiser Needs to Know to Stay Ahead
Context & Audiences, Targeting In Tandem
Rachel Gantz, GM of Activation Solutions at Comscore, discusses audience-based targeting vs. contextual targeting and the advantages of paring both strategies together with BeetTV's Andy Plesser.
Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News
Contextual Targeting for Advertising on Connected TV
The Emerging Electric Vehicle
Over a decade ago, Tesla emerged as a pioneer in the electric vehicle (EV) space. At the time, Tesla’s vehicles were so advanced that virtually no category competitor existed –and thus the Tesla brand...
CCPA & Effective Marketing Are Not Mutually Exclusive
Lift Off: Brand Research in the Cross-Platform Age
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Ad Targeting in the Age of Privacy